Konstfacks bibliotek

*00000848nam a22003133  45
*001952
*007|||||||||||||||||||||||
*008110824s1988           e     |||  ||eng||
*020  $a0-7148-2557-3
*020  $a0-7148-2557-3
*035  $a(Ko)1020
*084  $aIfq
*084  $aIhq
*1001 $aMurphy, John M.
*24510$aHow to design trademarks and logos  /$cJohn Murphy and Michael Rowe
*260  $aOxford  :$bPhaidon,$c1988
*300  $a144 s.  :$bill. (huvudsakligen i färg)
*4900 $aGraphic designer's library
*500  $aA Quarto Book
*653  $aVarumärken
*653  $aLogotyper
*653  $aGrafisk formgivning
*697  $cBruksgrafik
*697  $cReklamkonst
*7001 $aRowe, Michael$4aut
*8520 $cGRAFISK DESIGN - Ifq
*950  $aGrafisk design
*950  $aGraphic design
^

An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo.