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Titel och upphov Fashionable childhood : children in advertising
Uniform titel Muodikas lapsuus. Engelska
Utgivning, distribution etc. Bloomsbury Academic, London : 2017
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning 244 pages illustrations (black and white) 24 cm
Anmärkning: Allmän Translated from the Finnish. FILI - Finnish Literature Exchange
Term
ISBN 9781472568441 9781472568458
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*24010$aMuodikas lapsuus.$lEngelska
*24510$aFashionable childhood :$bchildren in advertising /$cAnnamari Vänskä ; translated by Eva Malkki.
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*300 $a244 pages$billustrations (black and white)$c24 cm
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*500 $aTranslated from the Finnish.
*500 $aFILI - Finnish Literature Exchange
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*650 7$aBarn och massmedia$0https://id.kb.se/term/sao/Barn%20och%20massmedia$2sao
*650 7$aReklam$xpsykologiska aspekter$0https://id.kb.se/term/sao/Reklam--psykologiska%20aspekter$2sao
*650 7$aReklam$xsociala aspekter$0https://id.kb.se/term/sao/Reklam--sociala%20aspekter$2sao
*650 0$aChildren in advertising .
*650 0$aMass media and children.
*650 0$aAdvertising $xPsychological aspects.
*650 0$aAdvertising $xChildren's clothing.
*650 0$aChildren in advertising
*650 0$aMass media and children
*7001 $aMalkki, Eva$4trl
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Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally. With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.
List of illustrations p. viii Acknowledgments p. xiii Introduction: Childhood as Media Spectacle p. 1 Today's Looks-Obsessed Children p. 4 Healthy Mind in a Beautiful Body p. 5 Vogue Bambini: A Window into Fashionable Childhood p. 6 Fashion as Idealized Imagery p. 8 Multiple Meanings of Fashion p. 10 Learning Visual Literacy p. 11 Historically Constructed Childhood p. 15 (Ad)dressing Childhood: New Childhood Studies p. 19 In the Footsteps of Enlightenment Philosophers: Dressing Modern Childhood p. 21 Branded Childhood p. 25 Studying Brand Associations: A Brief History of Representation p. 27 Authentic and Natural Childhood at the Heart of a Brand p. 29 Unlocalized Images p. 31 Glocal or Global Meanings of Fashion and Images? p. 34 New Tribes and Brand Communities p. 35 Children through Fashion p. 39 Fashion as Change p. 40 The Added Value of Fashion p. 42 The Individual Clothes of the Modern Child p. 43 The Fashionable Mini-Me p. 44 Upper-Class Fantasies of Childhood p. 47 Fashion as the Language of Childhood p. 49 Gender-Coded Clothes for Children p. 53 Children's Fashion: A Battlefield of Meanings p. 55 Innocent Children p. 59 A Brief History of Innocence p. 61 From Depravity to Innocence p. 62 Bringing up a Chaste Child p. 64 Future Hopes p. 64 From Miniature Adulthood to Innocent Childhood p. 65 Visual Grammar of the Natural Child p. 68 Commodified Innocence p. 71 Pink Innocence p. 74 Blue for a Bouncing Boy? p. 78 Gendered Innocence p. 82 The Attraction of the Fashion Image p. 84 Eroticized Innocence p. 87 Clothes as a Revelation of Personality p. 87 Snow-White innocence p. 89 Ambivalence of Innocence and Sensuality p. 91 Lower-Class Symbols p. 92 Serious Play p. 95 Race and Innocence p. 100 Feminized Asia and Hot Latina Girls p. 103 Consumption of Otherness p. 107 Fashion as the Sexualizer of Children? p. 111 Sexualized Culture? p. 114 Children's Clothes as Moral Guardians p. 118 Fetishized Innocence and Concealed Corporality p. 119 No Underwear! Obsession for Men! p. 121 The Child Freed from Innocence p. 122 Sensual Children in Advertising p. 123 From Liberation to Seduction p. 125 Protection or Control? p. 126 Children's Fashion: Fantasy or Reality? p. 127 Looking at Children: The Problem of the Adult Gaze p. 128 Heterosexual Innocence p. 133 Fashioning a Heteronormative Childhood p. 136 Kissing Children p. 139 Heteronormative Messages of Clothes p. 141 Learning Heterosexuality p. 142 Grown-Up Babies p. 145 Queer Children in Fashion Advertising p. 149 The Tombstone of Heterosexuality and Gender Nonconformity p. 150 The Polymorphously Perverse Child p. 151 Queering Childhood p. 152 Androgynous Cross-Dressers and Feminine Girl Couples p. 154 Not for Sissies! Hegemonic Masculinity p. 159 Homosocial Little Boys p. 160 Gentlemanly Looks p. 162 Secret Friendship p. 163 Fair Sailors p. 164 Fabulous Gays in Fashion Advertising p. 167 Sexualization Is the Name of the Game p. 171 Child Modeling-a Rising Trend Living Dolls p. 172 Kindergarteners in Vampy Lipstick and Stilettos p. 177 Evokers of Strong Emotions p. 180 Les Cadeaux sont un Jeu D'enfants p. 182 History of the Sexual Child p. 184 The Immaterial Value of Child Modeling p. 185 Working for the Affect Economy p. 186 Epilogue: The Right to One's Own Style p. 189 Notes p. 192 Sources and Bibliography p. 211 Index p. 233