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Titel och upphov Hello human a history of visual communication
Utgivning, distribution etc. Thames & Hudson, London : 2022
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning 232 Seiten Illustrationen 24 cm
Anmärkning: Innehållsbeskrivning, sammanfattning Since the beginning of our time as humans, we have never stopped making images and inventing channels for visual communication . From the cave dweller creating paintings on a wall at the dawn of civilized time to Instagram influencers today, technology may keep changing, but our need to reach one another, to move one another, to persuade, inform and entertain, has never been so vital. 00'Hello Human' traverses the entire landscape of our diverse, expansive and yet familiar means of visual communication . From the use of the human hand as a symbol, the power and use of gestures and the genesis of the printed book, to the movement between dimensions of reality and the digital realm, pixilation, optics and the understanding of light, Horsham takes his readers on a journey full of unexpected twists and turns, laying out a temporal narrative in the form of an intricate map of objects, events and people tied together by a common purpose - to communicate.
Term
ISBN
Antal i kö:
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^
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From the cave dweller painting a buffalo on a wall to Instagram influencers today, humans have ceaselessly made images and invented channels for visual communication. Technology may keep changing, but our need to reach one another, to persuade, inform, and entertain, has never been so vital. In Hello Human, Michael Horsham traverses the entire landscape of our diverse, expansive, and yet familiar means of visual communication.
From the use of the human hand as a symbol, the power and use of gestures, and the genesis of the printed book to the movement between dimensions of reality and the digital realm, pixilation, optics, and the understanding of light, Horsham takes readers on a journey full of unexpected twists and turns. Laying out a temporal narrative in the form of an intricate map of objects, events, and people, Hello Human demonstrates how these developments are all tied together by a common purpose: the desire to communicate.
Organized into five sections, loosely moving from the two- dimensional through the fourth and beyond, each chapter explores a different facet of communication, from scribal culture of the Renaissance to computer-generated imagery and "deep fakes," from a potted history of printing to the primacy of emojis. Accompanying the fast-paced text are carefully researched images that invite contemplation and provoke thought on every page.
Introduction p. 8 Gesture p. 12 A big hand for gesture p. 13 This is a big subject! p. 22 Where technology and gesture meet p. 25 Letters as symbols of power p. 28 Ink, pen and parchment p. 32 Lime x geometry = the rose window p. 36 Geometry and beauty p. 40 Workmanship, risk and character p. 44 Character-building activities p. 47 Playing with the page p. 50 Metal machines and movement p. 54 Shorthand for emotion p. 55 Gesture, the hand and contemporary communication p. 58 Thumbs up: a gesture for now p. 60 Mechanization, Machines and Messages p. 64 Scribal, tribal, Bible p. 65 Libraries gave us power p. 74 Towards the modern, via the old p. 78 Back to lime, back to lithography p. 81 The shape of water p. 86 Words and images, continued p. 89 News and technology p. 91 Terminology and technology: a deeper dive p. 96 The mechanized mastery of light (and chemicals) p. 100 Harvesting the crop p. 103 Colour and tech p. 107 Size matters p. 108 Propaganda p. 110 The Third and Fourth Dimensions p. 116 Towards the representation of the real p. 117 How to make things look real p. 118 Optics and the processes of reproduction p. 120 Orthographies, modernity and representation p. 123 From reality to abstraction p. 126 Saul and Elaine Bass and modern movement p. 129 The other kind of modern movement p. 131 We need to talk about Charles (-Edouard Jeanneret-Gris) p. 133 Reorienting the purpose of visual communication p. 138 The contemporary reliance on the surreal p. 144 Technology in the service of the surreal p. 145 Artwork, not works of art p. 145 More 3-D than 3-D p. 147 Time-based media p. 148 Mastery of the pixel p. 148 The Digital World p. 154 Amazing tales of information storage and retrieval p. 155 Secret channels that everyone knows p. 157 Break the Internet® p. 161 I am an individual; we are a community p. 163 Finding and making the tools for individual expression p. 169 Meme, me me, MAGA, gaga p. 173 Education/education, education p. 181 Nothing is Real p. 186 Nothing is real - or is it? p. 187 Feelings, nothing more than feelings p. 196 Living with Brautigan's prediction p. 201 Keeping it real p. 205 Quality p. 212 Epilogue p. 215 Notes p. 219 Further Reading p. 226 Acknowledgements / Illustration Credits p. 227 Index p. 228