Konstfacks bibliotek : User experience research : discover what customers really want

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User experience research : discover what customers really want

Hylla	DESIGN - Ihb
Personnamn	Gage, Marty
Titel och upphov	User experience research : discover what customers really want
Utgivning, distribution etc.	John Wiley & Sons, Inc. Hoboken, New Jersey : [2022]
Utgivningsår	2022
	Språk: Engelska.
Fysisk beskrivning	320 pages
Anmärkning: Bibliografi etc.	Includes index.
Anmärkning: Innehållsbeskrivning, sammanfattning	"50% of new product introductions fail--and this rate hasn't changed in 40 years! The main cause is too many designers, product teams, and marketers ignore the first step in the Design Thinking process-- user research. User experience research and testing, gives you a deep understanding of who your target customers are--and what they really want in your product or service. This book explains the fundamentals of user research and testing so your new products succeed and sell. User Experience Research helps you eliminate guesswork and hunches about what the target audience actually wants--by helping you uncover big ideas and insights based on testing and research. If your team wants to create category-leading products and experiences, revitalize brands, or grow usage and adoption of a key product or service, read and implement this book together. It will help your entire team and organization focus more deeply on your target customers"-- Provided by publisher.
Term	Marknadsundersökning Design Marketing research. Consumers Design Marketing research
Annat medium	Online version: Gage, Marty. User experience research. Hoboken, New Jersey : John Wiley & Sons, Inc., [2022] ISBN 9781119884231
ISBN	9781119884217
Antal i kö:	0 (0)

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The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide

The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers.  Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet.

In  User Experience Research: Discover What Customers Really Want , a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users' desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners.

User Experience Research: Discover What Customers Really Want  is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.