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*020  $a9780300249859$q(hardback)
*020  $a0300249853$q(hardback)
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*035  $a(SE-LIBR)9qp50c4p7kcsnrbx
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*1001 $aBuquet, Benoît$4aut
*24010$aGraphics.$lEngelska
*24510$aArt & graphic design :$bGeorge Maciunas, Ed Ruscha, Sheila Levrant De Bretteville /$cBenoît Buquet ; translated by Jane Marie Todd.
*2461 $aArt and graphic design
*24610$aGeorge Maciunas, Ed Ruscha, Sheila Levrant De Bretteville
*264 1$aNew Haven :$bYale University Press,$c[2021]
*264 4$c©2021
*300  $aix, 220 pages$billustrations (some color)$c26 cm
*336  $atext$btxt$2rdacontent
*336  $astill image$bsti$2rdacontent
*337  $aunmediated$bn$2rdamedia
*338  $avolume$bnc$2rdacarrier
*500  $aTranslated from the French.
*500  $aOriginally published as Graphics : art & design graphique aux États-Unis (1960-1980) : George Maciunas, Ed Ruscha, Sheila Levrant de Bretteville ©2019 Presses Universitaires François-Rabelais, Iconotexts, Tours.
*504  $aIncludes bibliographical references and index.
*5058 $aPart I. Fluxus and the graphic design of George Maciunas. Constructing a visual identity -- Ideological, technological, and (ty)poetic context -- Maciunas's pharmacy -- Part II. Ed Ruscha, figure of avoidance. Young graphic designer versus young artist -- Ruscha's books: Fragile Semiophors -- Liquid words, snatched figures, stained supports -- Part III. Art, graphic design, and feminism in the orbit of Sheila Levrant de Brettsville. A zone of contestation and experimentation -- The woman's building -- Editing, typesetting, printing, distributing.
*5208 $aThis fascinating study of the role that graphic design played in American art of the 1960s and 1970s focuses on the work of George Maciunas, Ed Ruscha, and Sheila Levrant de Bretteville. Examining how each of these artists utilized typography, materiality, and other graphic design aesthetics, Benoit Buquet reveals the importance of graphic design in creating a sense of coherence within the disparate international group of Fluxus artists, an elusiveness and resistance to categorization that defined much of Ruscha's brand of Pop Art, and an open and participatory visual identity for a range of feminist art practices. Rigorous and compelling scholarship and a copious illustration program that presents insightful juxtapositions of objects-some of which have never been discussed before-combine to shed new light on a period of abundant creativity and cultural transition in American art and the intimate, though often overlooked, entwinement between art and graphic design.
*60010$aMaciunas, George,$d1931-1978$xCriticism and interpretation.
*60010$aRuscha, Edward$xCriticism and interpretation.
*60010$aDe Bretteville, Sheila Levrant$xCriticism and interpretation.
*60017$aMaciunas, George,$d1931-1978.$2fast
*60017$aRuscha, Edward.$2fast
*650 0$aArt and design.
*650 0$aFluxus (Group of artists)
*650 0$aPop art.
*650 0$aGraphic design (Typography)
*650 0$aGraphic arts$zUnited States$xHistory$y20th century.
*650 6$aArt et design.
*650 6$aFluxus (Groupe d'artistes)
*650 6$aPop'art.
*650 6$aArts graphiques.
*650 6$aArts graphiques$zÉtats-Unis$xHistoire$y20e siècle.
*650 7$aFluxus.$2aat
*650 7$aArt and design.$2fast
*650 7$aFluxus (Group of artists)$2fast
*650 7$aGraphic design (Typography)$2fast
*650 7$aPop art.$2fast
*655 7$aCriticism, interpretation, etc.$2fast
*7001 $iTranslation of (expression):$aBuquet, Benoît.$tGraphics : art & design graphique aux États-Unis (1960-1980) : George Maciunas, Ed Ruscha, Sheila Levrant de Bretteville.$lEngelska
*7001 $aMaciunas, George,$d1931-1978$4art
*7001 $aRuscha, Edward$4art
*7001 $aDe Bretteville, Sheila Levrant$4art
*7001 $aTodd, Jane Marie,$d1957-$4trl
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*887  $5Ko$a{"@id":"9qp50fkf7kl4fkl6","modified":"2022-04-28T16:13:21.195+02:00"}$2librisxl
^

An innovative exploration of the intersection of graphic design and American art of the 1960s and 1970s

This fascinating study of the role that graphic design played in American art of the 1960s and 1970s focuses on the work of George Maciunas, Ed Ruscha, and Sheila Levrant de Bretteville. Examining how each of these artists utilized typography, materiality, and other graphic design aesthetics, Benoît Buquet reveals the importance of graphic design in creating a sense of coherence within the disparate international group of Fluxus artists, an elusiveness and resistance to categorization that defined much of Ruscha's brand of Pop Art, and an open and participatory visual identity for a range of feminist art practices. Rigorous and compelling scholarship and a copious illustration program that presents insightful juxtapositions of objects--some of which have never been discussed before--combine to shed new light on a period of abundant creativity and cultural transition in American art and the intimate, though often overlooked, entwinement between art and graphic design.

• Acknowledgmentsp. ix
• Introductionp. 1
• Fluxus and the Graphic Design of George Maciunasp. 12
• Constructing a Visual Identityp. 14
• Ideological, Technological, and (Ty)poetic Contextp. 34
• Maciunas's Pharmacyp. 48
• Ed Ruscha, Figure of Avoidancep. 68
• Young Graphic Designer versus Young Artistp. 70
• Ruscha's Books: Fragile Semiophorsp. 96
• Liquid Words, Snatched Figures, Stained Supportsp. 118
• Art, Graphic Design, and Feminism in the Orbit of Sheila Levrant de Brettevillep. 148
• A Zone of Contestation and Experimentationp. 150
• The Woman's Buildingp. 160
• Editing, Typesetting, Printing, Distributingp. 176
• Conclusionp. 192
• Notesp. 197
• Creditsp. 211
• Indexp. 213