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Title Statement Baseline shift : untold stories of women in graphic design history
Publication, Distribution, etc. (Imprint) Princeton Architectural Press, New York : [2021]
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Edition Statement
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Bibliography, etc. Note Includes bibliographical references and index.
Formatted Contents Note Quick and Correct Compositors at the Case: Early Colonial Women Printers / Sarah McCoy -- By Women, For Women: Suffragist Graphic Design / Meredith James -- "Her Greatest Work Lay in Decorative Design": Angel De Cora, Ho-Chunk Artist (1869-1919) / Linda M. Waggoner -- Dora Pritchett, Dora Laing, Patricia Saunders...the Invisible Women of Monotype's Type Drawing Office / Alice Savoie and Fiona Ross -- Celebrating Söre Popitz, the Bauhaus's Only Known Woman Graphic Designer / Madeleine Morley -- A Black Renaissance Woman: Louise E. Jefferson / Tasheka Arceneaux-Sutton -- Women of the Federal Art Project Poster Division / Katie Krcmarik -- Bea Feitler: The Sir to Ms. Years Tereza Bettinardi -- Clearing the Fog: Marget Larsen, San Francisco Designer / Sean Adams and Louise -- Press On!-Feminist Historiography of Print Culture and Collective Organizing / Maryam Fanni, Matilda Flodmark, and Sara Kaaman of MMS -- Betti Broadwater Haft: "Letterforms Are Sacred to Me" / Anne Galperin -- One for the Books: Ellen Raskin's Design, Lettering, and Illustration / Briar Levit -- In the beginning, woman was the sun / Ian Lynam -- Collective Authorship and Shared Process: The Madame Binh Graphics Collective / Aggie Toppins -- Typist to Typesetter: Norma Kitson and Her Red Lion Setters / Ruth Sykes.
Summary, etc "Essays examining the lives and work of diverse unsung women throughout the history of graphic design"-- Provided by publisher.
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Baseline Shift captures the untold stories of women across time who used graphic design to earn a living while changing the world. Baseline Shift centers diverse women across backgrounds whose work has shaped, shifted, and formed graphic design as we know it today. From an interdisciplinary book designer and calligrapher starting out in Harlem's Renaissance, to the invisible drafters of Monotype's drawing office, the women represented here include auteurs, advocates for social justice, and creators ahead of their time. The fifteen essays in this illustrated collection come from contributors with a variety of backgrounds and perspectives. Baseline Shift is essential reading for students and practitioners of graphic design, as well as anyone with an interest in women's history.
Introduction p. 6 Publishing "Her Greatest Work Lay in Decorative Design": Angel Ds Cora, Ho-Chunk Artist (1869-1919) p. 12 A Black Renaissance WomanL Louise E. Jefferson p. 22 Women of the Federal Art Project Poster Division p. 32 One for the Books: Ellen Raskin's Design, Lettering, and Illustration p. 42 Bee Feitler: The Sir to Ms. Years p. 52 Activism & Patriotism By Women, for Women: Suffragist Graphic Design p. 62 In the Beginning, Woman Was the Sun p. 74 Collective Authorship and Shared Process: The Madame Binh Graphics Collective p. 84 Typist to Typesetter: Norma Kitson and Her Red Lion Setters p. 94 Press & Production Quick and Correct Compositors at the Case: Early Colonial Women Printers p. 102 Dora Pritchett, Dora Laing, Patricia Saunders...: The Invisible Women of Monotype's Type Drawing Office p. 110 Press On!-Feminist Historiography of Print Culture and Collective Organizing p. 120 Commercial Celebrating Söre Popitz, the Bauhaus's Only Known Woman Advertising Designer p. 128 Clearing the Fog: Marget Larsen, San Francisco Designer p. 138 Betti Broadwater Haft: "Letterforms Are Sacred to Me" p. 150 Afterword p. 160 Acknowledgments p. 164 Notes p. 165 Contributors p. 175 Credits p. 179 Index p. 180