Location
Main Entry - Personal Name
Title Statement Essentials of visual interpretation
Publication, Distribution, etc. (Imprint)
Dewey Decimal Classification Number
SAB Classification Code
Physical Description 1 volume illustrations (black and white, and colour) 20 cm
Bibliography, etc. Note Includes bibliographical references and index.
Subject - Topical Term
Additional Physical Form Entry ebook version : ISBN 9781000334708
ISBN 9780367492403 0367492407 9780367491284 0367491281
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*084 $aBra$2kssb/8 (machine generated)
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*24510$aEssentials of visual interpretation /$cRachel R. Reynolds, Greg Niedt.
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*504 $aIncludes bibliographical references and index.
*650 0$aVisual communication.
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*700 $aNiedt, Greg$4aut
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Essentials of Visual Interpretation explains how to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human selfunderstanding and culture formation.
Lively and accessibly written chapters provide a solid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, cross-cultural subfield, and preparing them to pursue thoughtful work in a variety of related disciplines. The authors include rich examples and illustrations--ranging from cave paintings to memes, from optical science to visual analytics, from ancient pictographs to smart phones--that engage students with the fascinating complexity of visual interpretation. Each chapter introduces students to key terms and concepts relevant to visual analysis, with ideas for short individual or group exercises to enhance understanding.
The book is ideal as a primer in visual analysis and visual communication for students in courses within communication studies, cultural studies, digital humanities, semiotics, media studies, and visual anthropology.
Online support materials include multimedia activities for students and links to additional resources for students and instructors.