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Title Statement Introduction to multimodal analysis
Publication, Distribution, etc. (Imprint) Bloomsbury Academic, London : 2020
Dewey Decimal Classification Number
SAB Classification Code
Edition Statement
Physical Description 244 pages illustrations 23 cm
Bibliography, etc. Note Includes bibliographical references and index.
Subject - Topical Term
ISBN 9781350069138 1350069132 9781350069145 1350069140
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*24510$aIntroduction to multimodal analysis /$cPer Ledin and David Machin.
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*650 7$aMultimedia$0https://id.kb.se/term/sao/Multimedia$2sao
*650 0$aVisual communication.
*650 0$aMass media and language.
*650 0$aModality (Linguistics )
*650 7$aMass media and language.$2fast
*650 7$aModality (Linguistics )$2fast
*650 7$aVisual communication.$2fast
*650 0$aNonverbal communication
*650 0$aVisual communication
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Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.
List of Images p. viii Preface to the Second Edition p. xi Introduction p. 1 What is the specific approach taken in this book? p. 5 The social uses of design features p. 7 Outline of the chapters p. 10 What is multimodal analysis? p. 13 The idea of choice in communication p. 13 Semiotic choice p. 15 Materials and affordances p. 16 Discourse p. 18 Discourses and social practices p. 20 The shift to multimodal communication p. 21 Technologization p. 21 Integrated design p. 22 A new commodified communication setting moral standards p. 24 Coding of semiotic resources p. 31 Identifying codes p. 33 Pictures and images p. 37 A semiotic approach: Denotation and connotation p. 38 Carriers of connotation p. 42 Representing participants p. 48 Actions in images p. 55 Modality: Experiencing the world through images p. 61 The origins of modality as a linguistic concept p. 63 Modality markers and scales p. 66 Kinds of visual modality p. 74 Perspective in images p. 80 Engagement and frontal perspective p. 81 Non-frontal perspective p. 82 Angles p. 83 Distance p. 84 The meaning of colour in visual design p. 87 Patterns in colour as a semiotic resource p. 88 Colour as a semiotic system p. 89 The value of colours p. 96 Semiotics of colour p. 98 The dimensions of colour p. 98 The meaning of typography p. 111 Typeface and design p. 114 Typography as a semiotic system p. 117 Inventory of typographic meaning potential p. 124 Textures and materiality p. 139 Texture as a semiotic system p. 140 The dimensions of texture p. 149 Materials p. 157 Composition and page layout p. 167 Some basic principles of salience p. 170 Framing p. 178 Images and composition: Coordination and hierarchies p. 186 Diagrams and flow charts p. 193 Classification p. 197 Composition and orientation p. 205 Composition and grouping p. 208 Causality p. 210 Temporality p. 212 Bibliography p. 219 Image Index p. 225 Index p. 235