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The history and controversial roots of the social design movement, explored through the life and work of its leading pioneer, Victor Papanek.

In Victor Papanek- Designer for the Real World , Alison Clarke explores the social design movement through the life of its leading pioneer, the Austrian American designer, theorist, and activist Victor Papanek. Papanek's 1971 best seller, Design for the Real World- Human Ecology and Social Change has been translated into twenty-two languages and never fallen out of print. Its politics of social design, anti-corporatism, and environmental sustainability have found renewed pertinence in the twenty-first century and dominate the agendas of design schools today. Drawing extensively on previously unexplored archival sources, Clarke uncovers and contextualizes the movement's controversial origins and contradictions.

• Acknowledgmentsp. ix
• Introductionp. 1
• Design Clinic: The Early Formation of a Social Designerp. 9
• Seduction of the Innocent: From Bondage Fetishism to Frank Lloyd Wrightp. 43
• Studio 44: Mid-Century California Callingp. 67
• The Comprehensive Designer: Toward a New Politics of Designp. 93
• From Bionics to Racial Politics: The Making of a Cold War Designerp. 121
• Prescription for Rebellion? From Styrofoam Domes to Animatronic Womenp. 151
• Northern Lights: The Allure of Nordic Design Activismp. 179
• Design for the Real World: A Call to Actionp. 211
• Pragmatism before Politics: Social Design Turns Nomadicp. 233
• After Design for the Real Worldp. 265
• Notesp. 281
• Indexp. 325