Konstfacks bibliotek

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*020  $a9781350112391$q(hardback)
*020  $a1350112399
*020  $z9781350112407
*020  $z9781350112414
*020  $q(epub)$z9781350112407$z9781350112414
*020  $q(pdf)$z9781350112407$z9781350112414
*035  $a(OCoLC)on1157355770
*035  $a(SE-LIBR)p2ztcklcmzt5b7vr
*041  $aeng
*050 0$aZ246
*08200$a686.2/209480904$223
*084  $aAec-b.5$2kssb/8
*100  $aKlevgaard, Trond$4aut
*24514$aThe new typography in Scandinavia :$bmodernist design and print culture /$cTrond Klevgaard.
*263  $a2010
*264 1$aLondon ;$aNew York :$bBloomsbury Visual Arts,$c2020
*300  $apages cm.
*336  $atext$btxt$2rdacontent
*337  $aunmediated$bn$2rdamedia
*338  $avolume$bnc$2rdacarrier
*490  $aCultural histories of design
*504  $aIncludes bibliographical references and index.
*505  $aOrigins and networks -- Section I: Printing and advertising cultures -- Modification: The printing trade's versions of the New Typography -- Compartmentalization: Cultures and practices of advertising -- Section II: Printing and society -- Realignment: Functionalism as ideology, style and resistance -- Isolation: Future-people and rational consumers -- Assimiliation.
*520  $a"This is the first monograph on Scandinavia's 'new typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how new typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice"--$cProvided by publisher.
*648 7$a1900-talet$0https://id.kb.se/term/sao/1900-talet$2sao
*648 7$a1900-1999$2fast
*650 7$aTypografi$xhistoria$0https://id.kb.se/term/sao/Typografi--historia$2sao
*650 0$aGraphic design (Typography)$zScandinavia$xHistory$y20th century.
*650 0$aGraphic design (Typography)$xSocial aspects$zScandinavia$xHistory$y20th century.
*650 0$aPrinting$zScandinavia$xHistory$y20th century.
*650 0$aPrinting$xSocial aspects$zScandinavia$xHistory$y20th century.
*650 0$aGraphic arts$zScandinavia$xHistory$y20th century.
*650 0$aGraphic arts$xSocial aspects$zScandinavia$xHistory$y20th century.
*650 7$aGraphic arts.$2fast
*650 7$aGraphic design (Typography)$2fast
*650 7$aPrinting.$2fast
*650 7$aGraphic arts$xSocial aspects.$2fast
*650 7$aPrinting$xSocial aspects.$2fast
*651 7$aSkandinavien$0https://id.kb.se/term/sao/Skandinavien$2sao
*651 7$aScandinavia.$2fast
*655 7$aHistory.$2fast
*77608$iOnline version:$aKlevgaard, Trond.$tThe new typography in Scandinavia$dLondon ; New York : Bloomsbury Visual Arts, 2020$z9781350112407
*852  $5Ko$bKo$cGRAFISK DESIGN -$hAec
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^

This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice.

The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice.

Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.