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Advertising from the mad men era : mid-century ads. [Vol. 1] The fifties
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  • Qbm
Title Statement
  • Advertising from the mad men era : mid-century ads. [Vol. 1] The fifties
Varying Form of Title
  • Mid-century ads
  • Fifties
Publication, Distribution, etc. (Imprint)
  • Taschen, Köln : ©2012
  • 2012
  • Språk: Engelska.
SAB Classification Code
Physical Description
  • 316 s. il. 35 cm
General Note
  • Oznaczenie tomu ze spisu treści.
Language Note
  • Parallelltext på engelska, tyska och franska
Subject - Chronological Term
  • 1950-talet
Subject - Topical Term
Added Entry - Corporate Name
  • 9783836528344
  • 3836528347
  • 0 (0)
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*24500$aAdvertising from the mad men era :$bmid-century ads.$n[Vol. 1]$pThe fifties /$cedited by Jim Heimann ; introd. by Steven Heller ; [Germ. transl. Julia Heller ; Fr. transl. Antoine Vorel].
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*264 1$aKöln :$bTaschen,$c©2012
*300  $a316 s.$bil.$c35 cm
*340  $b35 cm
*500  $aOznaczenie tomu ze spisu treści.
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*650 0$aAdvertising
*7001 $aHeimann, Jim,$d1948- $4edt
*7001 $aHeller, Steven,$d1950- $4edt
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*7001 $aVorel, Antoine
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Mad for ads: Advertising for the space Age--Zoom back in time to the 50s and 60s! Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands. Text in English, French, and German

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