Location
Title Statement Advertising from the mad men era : mid-century ads. [Vol. 2] The sixties
Varying Form of Title
Publication, Distribution, etc. (Imprint)
SAB Classification Code
Physical Description S. [20], 341-717 il. 35 cm
Language Note Tekst również w jęz. fr., niem.
Subject - Chronological Term
Subject - Topical Term
Added Entry - Corporate Name
ISBN
Waiting
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*008200403s2012 gw a|||g||||||001 0|eng|d
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*24500$aAdvertising from the mad men era :$bmid-century ads.$n[Vol. 2]$pThe sixties /$cedited by Jim Heimann ; introd. by Steven Heller ; [Germ. transl. Julia Heller ; Fr. transl. Antoine Vorel].
*24630$aMid-century ads
*24630$aSixties
*264 1$aKöln :$bTaschen,$c©2012
*300 $aS. [20], 341-717$bil.$c35 cm
*340 $b35 cm
*546 $aTekst również w jęz. fr., niem.
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*650 0$aAdvertising
*7001 $aHeimann, Jim,$d1948- $4edt
*7001 $aHeller, Steven,$d1950- $4edt
*7001 $aHeller, Julia
*7001 $aVorel, Antoine
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Mad for ads: Advertising for the space Age--Zoom back in time to the 50s and 60s! Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands. Text in English, French, and German