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Title Statement Advertising empire : race and visual culture in imperial Germany
Publication, Distribution, etc. (Imprint) Cambridge, Mass. Harvard University Press, 2011
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SAB Classification Code
Physical Description xvi, 419 p., [24] p. of plates ill. (some col.) 25 cm.
Series Statement
Series Added Entry - Uniform Title
Bibliography, etc. Note Includes bibliographical references and index.
Formatted Contents Note Exotic panoramas and local color : commercial exhibitions and colonial expositions -- Impressions of others : allegorical clichés, panoptic arrays, and popular savagery -- Masters of the modern exotic -- Packaged exoticism and colonial rule : commercial visuality at the fin de siècle -- Featuring race : patterns of racialization before 1900 -- Racial imperium.
Subject - Topical Term
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At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture.
List of Illustrations p. ix Acknowledgments p. xv Introduction p. 1 Exotic Panoramas and Local Color: Commercial Exhibitions and Colonial Expositions p. 25 Impressions of Others: Allegorical Clichés, Panoptic Arrays, and Popular Savagery p. 65 Masters of the Modern Exotic p. 108 Packaged Exoticism and Colonial Rule: Commercial Visuality at the Fin de Siècle p. 148 Featuring Race: Patterns of Racialization before 1900 p. 213 Racial Imperium p. 259 Conclusion p. 305 Notes p. 327 Index p. 405