Location
Main Entry - Personal Name
Title Statement A *new* program for graphic design
Publication, Distribution, etc. (Imprint) Los Angeles : Inventory Press / D.A.P. Distributed Art Publishers, 2019
Dewey Decimal Classification Number
SAB Classification Code
Physical Description 255 pages illustrations (some color) 23 cm
Bibliography, etc. Note Includes bibliographical references.
Summary, etc A New Program for Graphic Design' is the first communication-design textbook expressly of and for the 21st century. Three courses?Typography, Gestalt and Interface?provide the foundation of this book.0Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity,' A New Program for Graphic Design' serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels?treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool.
Subject - Topical Term
ISBN
Waiting
*000 cam a 7i 4500
*00146683
*00520190926145744.0
*008190926s2019 lau||||||b||||000 0|eng|d
*020 $a1941753213$qpaperback
*020 $a9781941753217$qpaperback
*035 $a(OCoLC)on1084418319
*035 $a(SE-LIBR)5gt1npdf34cffd1w
*040 $aKo$beng$cYDX$dYDXIT$ei$erda
*041 $aeng
*050 4$aNK1520$b.R45 2019
*08204$a745.4$223
*084 $aIh$2kssb/8 (machine generated)
*1001 $aReinfurt, David$eauthor.$4aut
*24512$aA *new* program for graphic design /$cDavid Reinfurt.
*264 1$aLos Angeles :$bInventory Press / D.A.P. Distributed Art Publishers,$c2019
*300 $a255 pages$billustrations (some color)$c23 cm
*336 $atext$btxt$2rdacontent
*337 $aunmediated$bn$2rdamedia
*338 $avolume$bnc$2rdacarrier
*340 $b23 cm
*504 $aIncludes bibliographical references.
*5208 $aA New Program for Graphic Design' is the first communication-design textbook expressly of and for the 21st century. Three courses?Typography, Gestalt and Interface?provide the foundation of this book.0Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity,' A New Program for Graphic Design' serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels?treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool.
*599 $aImported from: zcat.oclc.org:210/OLUCWorldCat (Do not remove)
*650 7$aGrafisk formgivning$0https://id.kb.se/term/sao/Grafisk%20formgivning$2sao
*650 7$aKonstundervisning $2sao$0https://id.kb.se/term/sao/Konstundervisning
*650 0$aDesign$xHuman factors.
*650 0$aDesign$xSocial aspects.
*650 0$aGraphic design (Typography)
*650 0$aArts - Study and teaching
*841 $5Ko$ax a$b190926||0000|||||000||||||000000$eu
*852 $5Ko$bKo$cGRAFISK DESIGN -$hIfq
*887 $a{"@id":"5gt1npdf34cffd1w","modified":"2019-09-26T14:57:44.43+02:00","checksum":"173621655952"}$2librisxl
*887 $5Ko$a{"@id":"8kx4r3jc6zzqhxtm","modified":"2019-09-26T15:01:48.16+02:00","checksum":"54969236552"}$2librisxl
^
No reviews exists for this book.
Click here
to be the first to write a review.
A toolkit for visual literacy in the 21st century
A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses--Typography, Gestalt and Interface--provide the foundation of this book.
Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, Beatrice Warde, Muriel Cooper and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels--treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool.
David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.
Preface p. 6 T as in Tree p. 53 This stands as a sketch for the future. p. 58 Assignment 3, Computer p. 79 Mathematical Typography p. 81 G-E-S-T-A-L-T p. 98 A Few Forms p. 108 Assignment 1, Stop p. 117 The Language of Visual Thinking p. 118 Assignment 1 (adjusted), Go p. 123 Currently in Process p. 124 Foreword p. 10 Assignment 2, Wait p. 133 After Effects p. 134 Assignment 3, RGB v. CMYK p. 153 ABC, TV, NeXT p. 155 Global Branding p. 161 I-N-T-E-R-F-A-C-E p. 170 Assignment 1, Apple Watch p. 180 Zapotecs & Pulsars p. 182 Olivetti's Interfaces p. 192 "... Meet the Tetracono" p. 202 Introduction p. 14 Touch Start to Begin p. 220 Desktops, Trashcans p. 234 Acknowledgments p. 254 T-Y-P-O-G-R-A-P-H-Y p. 18 Postmasters p. 28 Assignment 1, Letterpress p. 41 Farewell, Etaoin Shrdlu p. 42 Raytracing with Moholy-Nagy p. 46 Assignment 2, Photocopier p. 51