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Title Statement Pretense design : surface over substance
Publication, Distribution, etc. (Imprint) Cambridge, MA : The MIT Press, 2019
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SAB Classification Code
Physical Description 224 Seiten. Illustrationen.
Series Statement
General Note Includes bibliographical references and index. Appearance first
Subject - Topical Term
ISBN
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How some design appears to be something that it is not-by beautifying, amusing, substituting, or deceiving. Pretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects- a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name- designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them.After explaining the means and the meanings of pretense design, Mollerup describes four pretense design applications, providing a range of examples for each- beautification, amusement, substitution, and deception. Beautification, he explains, includes sunless tanning, high heels, and even sporty accessories for a family car. Amusement includes forms of irrational otherness-columns that don't hold anything up, an old building's fa ade that hides a new building, a new Chinese town that mimics an old European town. Substitution pretends to be a natural thing- plastic laminate is a substitute for wood, Corian a substitute for marble, and prosthetics substitute for human organs. Deception doesn't just bend the truth; it suspends it. Soldiers wear camouflage to hide; hunters use decoys to attract their prey; malware hides in a harmless program only to wreak havoc on a user's computer. With Pretense Design, Per Mollerup adds a new concept to design thinking.
Series foreword p. 8 Modes p. 44 Perceptibility p. 48 Setup p. 50 Meanings p. 52 A theory of deception p. 54 Summing up p. 56 Beautification p. 59 Self-presentation p. 60 Mother of deception p. 62 A personal matter p. 66 Appearance first p. 15 Body paint p. 68 Tanning p. 72 High heels p. 76 Amusement p. 79 Irrational otherness p. 80 Architecture p. 82 Columns p. 88 Visual distortion p. 92 Fagadism p. 96 Ha-ha p. 98 Object language p. 19 Functionalism p. 100 Trompe I'oeil p. 104 Simulacrascapes p. 108 Furniture reclaimed p. 112 Intrepid chic p. 114 Skeuomorphism p. 122 Fauxthenticity p. 129 Steampunk p. 132 New patina p. 135 Eloquent packaging p. 138 Objects talk p. 20 Trophies p. 140 Adventurous clothing p. 144 Travels in time, space, and fantasy p. 148 Substitution p. 151 Second choice p. 152 Surface surrogates p. 155 Who cares? p. 160 Placeholders p. 163 Deception p. 169 The truth suspended p. 170 Objects deceive p. 24 Masks p. 173 Cartography p. 174 Trojan horse p. 179 Potemkin village p. 180 Camouflage p. 182 Emulation p. 192 Postscript p. 195 Bibliography p. 197 Figure credits p. 201 Index p. 209 Bending the truth p. 27 Product semantics p. 30 Design rhetoric p. 34 Objectives p. 38