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Utgivning, distribution etc. München Haufe Lexware Verlag 2013
©2013
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Fysisk beskrivning 1 online resource (376 pages)
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Anmärkning: Innehåll Intro -- Table of content -- Half Title -- Preface and Overview of the Book -- A Brief Overview of the Book's Structure -- Manipulation and Seduction? -- I. Emotions: How they work and what defines them -- 1 No emotions - no money -- 1.1 Why only emotions create value and values -- 2 Think Limbic! -- 2.1 How the emotional brain works -- II. How to obtain a decisive advantage with Emotional Boosting -- 3 Product Boosting -- 3.1 How to increase the inner value of products and brands -- 4 Presentational Boosting -- 4.1 How to utilize little tricks to really perk up your brand -- 5 Retail Boosting -- 5.1 How to cleverly deal in emotions -- 6 Web Boosting -- 6.1 How to sell more online -- 7 Service Boosting -- 7.1 How to make your customers loyal and enthusiastic -- 8 Sales Boosting -- 8.1 How to reach the heart of your target group -- 9 B2B Boosting -- 9.1 Why engineers are people too -- 10 Culture & Brand Boosting -- 10.1 How to activate your employees ‚and customers' mirror neurons -- About Gruppe Nymphenburg Consult AG -- About the Author -- Index -- Imprint
Anmärkning: Innehållsbeskrivning, sammanfattning Details matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one. Reihe Haufe Fachbuch - Band 01639.
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Annat medium Print version: Häusel, Hans-Georg Emotional Boosting München : Haufe Lexware Verlag,c2013
Elektronisk adress och åtkomst (URI) https://ebookcentral.proquest.com/lib/konstfack/detail.action?docID=1180162 Read online / Download
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Antal i kö:
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*5050 $aIntro -- Table of content -- Half Title -- Preface and Overview of the Book -- A Brief Overview of the Book's Structure -- Manipulation and Seduction? -- I. Emotions: How they work and what defines them -- 1 No emotions - no money -- 1.1 Why only emotions create value and values -- 2 Think Limbic! -- 2.1 How the emotional brain works -- II. How to obtain a decisive advantage with Emotional Boosting -- 3 Product Boosting -- 3.1 How to increase the inner value of products and brands -- 4 Presentational Boosting -- 4.1 How to utilize little tricks to really perk up your brand -- 5 Retail Boosting -- 5.1 How to cleverly deal in emotions -- 6 Web Boosting -- 6.1 How to sell more online -- 7 Service Boosting -- 7.1 How to make your customers loyal and enthusiastic -- 8 Sales Boosting -- 8.1 How to reach the heart of your target group -- 9 B2B Boosting -- 9.1 Why engineers are people too -- 10 Culture & Brand Boosting -- 10.1 How to activate your employees ‚and customers' mirror neurons -- About Gruppe Nymphenburg Consult AG -- About the Author -- Index -- Imprint
*520 $aDetails matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one. Reihe Haufe Fachbuch - Band 01639.
*588 $aDescription based on publisher supplied metadata and other sources.
*588 $aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
*650 0$aBusiness.
*650 0$aConsumers' preference s.
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*77608$iPrint version:$aHäusel, Hans-Georg$tEmotional Boosting$dMünchen : Haufe Lexware Verlag,c2013
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*85640$uhttps://ebookcentral.proquest.com/lib/konstfack/detail.action?docID=1180162$zRead online / Download
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Details matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one. Biographische Informationen Hans-Georg HäuselDr. Hans-Georg Häusel, Psychologe und Hirnforscher, ist Bestseller-Autor und einer der gefragtesten Redner im deutschsprachigen Raum. Mit seinem im Jahr 2000 erschienen Buch "Think Limbic" revolutionierte er das Denken. Sein Buch "Brain View - Warum Kunden kaufen" wurde von einer internationalen Jury zu einem der 100 besten Wirtschaftsbücher aller Zeiten gewählt. Das von ihm entwickelte Limbic-Modell gilt heute als die beste und verständlichste Beschreibung der Emotionssysteme im Gehirn und deren Einfluss auf das Denken, Entscheiden, Fühlen und Handeln. Mehr von Hans-Georg Häusel unter: www.haeusel.com