Konstfacks bibliotek

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*084  $aBs$2kssb/8 (machine generated)
*1001 $aHansen, Anders,$d1957-
*24510$aMedia and communication research methods /$cby Anders Hansen, David Machin.
*250  $aNew ed.
*264 1$aLondon :$bRed Globe Press,$c2013
*300  $a320 s.
*650 7$aMassmedia$xforskning$xmetodik$2sao
*650 7$aKommunikation$xforskning$xmetodik$2sao
*7001 $aMachin, David,$d1966-
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^

Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches.

Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method.

Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

• Acknowledgementsp. vi
• List of tables and figuresp. vii
• Introduction to Media and Communication Research Methodsp. 1
• The research processp. 13
• Researching ownership and media policyp. 32
• Inside the producers' domain: ethnography and observational methodsp. 60
• Measuring output: content analysisp. 85
• Text and talk: Critical Discourse Analysisp. 115
• Analysing narratives and discourse schemap. 152
• Symbols, semiotics and spectacle: analysing photographsp. 174
• Measuring audiences: survey researchp. 204
• Interpreting audiences: focus group interviewingp. 227
• Dealing with data: computers and analysis softwarep. 254
• Glossaryp. 283
• Referencesp. 298
• Subject indexp. 314
• Author/name indexp. 318