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Titel och upphov Lufthansa + graphic design : visuelle Geschichte einer Fluggesellshaft = visual history of an airline
Varianttitel Lufthansa und graphic design : visuelle Geschichte einer Fluggesellshaft Lufthansa and graphic design : visual history of an airline
Utgivning, distribution etc. Lars Müller ; Springer [distributor], Baden : London : 2012.
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning
Serietitel - ej biuppslagsform
Nummer i serie
Seriebiuppslag under titel
Anmärkning: Bibliografi etc. Includes bibliographical references (p. 126).
Anmärkning: Språk Text in German and English.
Institutionsnamn
Term
ISBN 978-3-03778-267-5 (pbk.) 3-03778-267-6 (pbk.)
Antal i kö:
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*020 $a978-3-03778-267-5 (pbk.)
*020 $a3-03778-267-6 (pbk.)
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*035 $a(Ko)48917
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*084 $aIfq$2kssb/8
*084 $aQz Lufthansa$2kssb/8
*24500$aLufthansa + graphic design :$bvisuelle Geschichte einer Fluggesellshaft = visual history of an airline /$cJens Müller and Karen Weiland, editors.
*2463 $aLufthansa und graphic design :$bvisuelle Geschichte einer Fluggesellshaft
*24631$aLufthansa and graphic design :$bvisual history of an airline
*260 $aBaden :$bLars Müller ;$aLondon :$bSpringer [distributor],$c2012.
*300 $a128 p. :$bill. ;$c21 cm.
*4901 $aA5 ;$v5
*504 $aIncludes bibliographical references (p. 126).
*546 $aText in German and English.
*599 $aImported from: z3950.library.ucla.edu:7090/voyager (Do not remove)
*61020$aDeutsche Lufthansa (1926-1945)$xHistory .
*61020$aDeutsche Lufthansa (1953- )$xHistory .
*650 0$aCommercial art.
*650 0$aAdvertising$xAirlines$zGermany$xHistory .
*650 7$aGrafisk formgivning$2sao
*650 0$aGraphic design (Typography)
*7001 $aMüller, Jens$4edt
*7001 $aWeiland, Karen$4edt
*830 0$aA5 (Fachhochschule Düsseldorf. Fachbereich Design ) ;$v5.
*852 $5Ko$bKo$cGRAFISK DESIGN -$hIfq$lLUF
*950 $aGrafisk design $uGrafisk formgivning
*950 $aGrafiska profiler$wh$uGrafisk formgivning
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Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. This volume contains numerous illustrations from the corporate archive and background articles and interviews. ILLUSTRATIONS: 300 illustrations