Hylla
Personnamn
Titel och upphov
Utgivning, distribution etc. Sage, Thousand Oaks, Calif. : 1998
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning
Anmärkning: Innehåll Contents: INTRODUCTION : What is media literacy? -- Importance of literacy -- SKILLS : How does the human mind work? -- Importance of skills -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What. is entertainment? -- Growth of the mass media industries -- Economic nature -- Who owns and controls the mass media ? -- What is an audience? -- Broadening the perspective on media effects -- How do the effect processes work? -- Media . influence on institutions -- Importance of real world information -- PUTTING IT ALL TOGETHER : the media literacy perspective -- Strategies for increasing literacy
Term
Automatiskt genererade ämnesord (BURK) Masskommunikation Psykologi Allmänt
ISBN 0-7619-0926-5 (hft.) ; 0-7619-0925-7 (inb.)
Antal i kö:
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*008971009s1998 xxu 001 0 eng c
*020 $a0-7619-0926-5 (hft.) ;$cCIP entry
*020 $a0-7619-0925-7 (inb.)
*035 $a(SE-LIBR)5601431
*035 $a(Ko)48799
*040 $aQ
*082 $a302.23$221
*084 $aBs$2kssb/6
*084 $aDo$2kssb/6
*1001 $aPotter, W. James
*24500$aMedia literacy /$cby W. James Potter
*260 $aThousand Oaks, Calif. :$bSage,$c1998
*300 $a406 s.
*5058 $aContents: INTRODUCTION : What is media literacy? -- Importance of literacy -- SKILLS : How does the human mind work? -- Importance of skills -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What. is entertainment? -- Growth of the mass media industries -- Economic nature -- Who owns and controls the mass media ? -- What is an audience? -- Broadening the perspective on media effects -- How do the effect processes work? -- Media . influence on institutions -- Importance of real world information -- PUTTING IT ALL TOGETHER : the media literacy perspective -- Strategies for increasing literacy
*650 0$aMedia literacy
*650 4$aMassmedia
*852 $5Ko$bKo$hBs$lPOT
*976 2$aBs$bMasskommunikation
*976 2$aDo$bPsykologi Allmänt
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Media Literacy introduces students to the fascinating world that operates behind media messages.
Examples and exercises are used to support the key ideas, while students are invited to analyze media from the points of view of a psychologist, an economist, an advertiser, a journalist, a media critic, a producer and a policymaker. This approach enables them to establish knowledge structures from which they can discern between the media effects which are positive - and have value as instruction or entertainment - and those which are negative.
Preface Foundations What Is Media Literacy? Developing Media Literacy The Skills of Media Literacy Importance of Knowledge Structures Knowledge Structures of Media Content What Is News? What Is Entertainment? Commercial Advertising Knowledge Structures of Media Industries Development of the Mass Media Industries Economic Perspective Who Owns and Controls the Mass Media? Profiles of Media Industries What Is an Audience? Knowledge Structures of Media Effects Broadening Our Perspective on Media Effects Immediate Effects of Media on Individuals Long Term Media Effects on Individuals How Do the Effect Processes Work? Media Influence on Institutions Putting It All Together Importance of Real-World Information The Media Literacy Perspective Strategies for Increasing Media Literacy References Index About the Author