Konstfacks bibliotek

   
Media literacy
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Hylla
  • Bs
Personnamn
Titel och upphov
  • Media literacy
Utgivning, distribution etc.
  • Sage, Thousand Oaks, Calif. : 1998
Utgivningsår
  • 1998
  • Språk: Engelska.
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning
  • 406 s.
Anmärkning: Innehåll
  • Contents: INTRODUCTION : What is media literacy? -- Importance of literacy -- SKILLS : How does the human mind work? -- Importance of skills -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What. is entertainment? -- Growth of the mass media industries -- Economic nature -- Who owns and controls the mass media? -- What is an audience? -- Broadening the perspective on media effects -- How do the effect processes work? -- Media. influence on institutions -- Importance of real world information -- PUTTING IT ALL TOGETHER : the media literacy perspective -- Strategies for increasing literacy
Term
Automatiskt genererade ämnesord (BURK)
  • Masskommunikation
  • Psykologi Allmänt
ISBN
  • 0-7619-0926-5 (hft.) ;
  • 0-7619-0925-7 (inb.)
Antal i kö:
  • 0 (0)
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*020  $a0-7619-0925-7 (inb.)
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*084  $aBs$2kssb/6
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*1001 $aPotter, W. James
*24500$aMedia literacy /$cby W. James Potter
*260  $aThousand Oaks, Calif. :$bSage,$c1998
*300  $a406 s.
*5058 $aContents: INTRODUCTION : What is media literacy? -- Importance of literacy -- SKILLS : How does the human mind work? -- Importance of skills -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What. is entertainment? -- Growth of the mass media industries -- Economic nature -- Who owns and controls the mass media? -- What is an audience? -- Broadening the perspective on media effects -- How do the effect processes work? -- Media. influence on institutions -- Importance of real world information -- PUTTING IT ALL TOGETHER : the media literacy perspective -- Strategies for increasing literacy
*650 0$aMedia literacy
*650 4$aMassmedia
*852  $5Ko$bKo$hBs$lPOT
*976 2$aBs$bMasskommunikation
*976 2$aDo$bPsykologi Allmänt
^
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Media Literacy introduces students to the fascinating world that operates behind media messages.

Examples and exercises are used to support the key ideas, while students are invited to analyze media from the points of view of a psychologist, an economist, an advertiser, a journalist, a media critic, a producer and a policymaker. This approach enables them to establish knowledge structures from which they can discern between the media effects which are positive - and have value as instruction or entertainment - and those which are negative.

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