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Titel och upphov Beauty imagined : a history of the global beauty industry
Utgivning, distribution etc. Oxford University Press, Oxford : 2010
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning xiv, 412 p., [16] p. of plates : ill. (some col.), ports. ; 24 cm.
Anmärkning: Bibliografi etc. Includes bibliographical references and index.
Term
ISBN 0-19-955649-0 (hbk.) : 978-0-19-955649-6 (hbk.) : 978-0-19-963962-5 (hft., tr. 2011)
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^
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The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
List of Illustrations p. xi List of Plates p. xiii Introduction: The Business of Beauty p. 1 Beauty Imagined Scent and Paris p. 15 How Do I Look? p. 44 Cleanliness and Civilization p. 71 Beauty Diffused Beauty Amid War and Depression p. 97 The Television Age p. 151 Global Ambitions Meet Local Markets p. 200 The Uncertain Identity of Beauty p. 241 Beauty Reimagined Challenges from New Quarters p. 275 Globalization and Tribalization p. 300 Conclusion: The Dream Machine p. 350 The Global Beauty Market Over Time p. 366 World's Largest Beauty Companies by Revenues, 1929-2008 p. 368 Principal Mergers, Acquisitions, and Divestments in the Beauty Industry since 1955 p. 373 Bibliography p. 375 Index p. 383