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Titel och upphov Copywriting : successful writing for design, advertising and marketing
Utgivning, distribution etc. Laurence King, London : 2009.
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning 216 p. : ill. (chiefly col.) ; 25 cm.
Anmärkning: Bibliografi etc. Includes bibliographical references and index.
Anmärkning: Innehåll Getting to grips with copywriting -- The art of writing great copy -- Writing for advertising and direct marketing -- Interview: Diane Ruggie, DDB -- Interview: Will Awdry, Ogilvy -- Case study: Amnesty International -- Case study: MemoMind Pharma -- Writing for retailing and products -- Interview: Meredith Mathews, Half Price Books -- Interview: Dan Germain, Innocent Drinks -- Case study: Method Home Products -- Case study: Pret A Manger -- Writing for catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter Design -- Case study: The Territory Ahead -- Case study: Argos -- Writing for company magazines and newsletters -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush Times -- Case study: Land Rover Onelife -- Case study: Kodak One Magazine -- Writing for websites and digital formats -- Interview: Mark Santus , Romeo Empire Design -- Interview: Catherine Toole, Sticky Content -- Case study: Broad Stripe Butchers -- Case study: Daily Candy -- Writing for brand, marketing, and internal communications -- Interview: John Simmons, The Writer -- Interview: Steve Manning, Igor International -- Case study: Serious Waste Management -- Case study: Olive Media Products.
Term
ISBN 978-1-85669-568-8 (pbk.) 1-85669-568-9 (pbk.)
Antal i kö:
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*008080912s2009 xxka b 001 0 eng
*020 $a978-1-85669-568-8 (pbk.)
*020 $a1-85669-568-9 (pbk.)
*035 $a(SE-LIBR)19715984
*035 $a(Ko)48542
*040 $aUKM$cUKM$dBWKUK$dBWK$dCDX$dYDXCP$dCoLwJCPL
*042 $aukblcatcopy
*050 4$aHF5825$b.S47 2009
*08204$a659.132$222
*084 $aQbm$2kssb/8
*1001 $aShaw, Mark,$d1965-
*24510$aCopywriting :$bsuccessful writing for design, advertising and marketing /$cMark Shaw.
*260 $aLondon :$bLaurence King,$c2009.
*300 $a216 p. :$bill. (chiefly col.) ;$c25 cm.
*504 $aIncludes bibliographical references and index.
*5050 $aGetting to grips with copywriting -- The art of writing great copy -- Writing for advertising and direct marketing -- Interview: Diane Ruggie, DDB -- Interview: Will Awdry, Ogilvy -- Case study: Amnesty International -- Case study: MemoMind Pharma -- Writing for retailing and products -- Interview: Meredith Mathews, Half Price Books -- Interview: Dan Germain, Innocent Drinks -- Case study: Method Home Products -- Case study: Pret A Manger -- Writing for catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter Design -- Case study: The Territory Ahead -- Case study: Argos -- Writing for company magazines and newsletters -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush Times -- Case study: Land Rover Onelife -- Case study: Kodak One Magazine -- Writing for websites and digital formats -- Interview: Mark Santus , Romeo Empire Design -- Interview: Catherine Toole, Sticky Content -- Case study: Broad Stripe Butchers -- Case study: Daily Candy -- Writing for brand, marketing, and internal communications -- Interview: John Simmons, The Writer -- Interview: Steve Manning, Igor International -- Case study: Serious Waste Management -- Case study: Olive Media Products.
*599 $aImported from: prospector.coalliance.org:210/INNOPAC (Do not remove)
*650 0$aAdvertising copy.
*650 7$aReklamtexter$2sao
*650 0$aAdvertising copy
*655 7$aNonfiction.$2local.
*852 $5Ko$bKo$hQbm$lSHA
*950 $aAnnonstexter$uReklamtexter
*950 $aCopywriting$uReklamtexter
*950 $aFörfattarskap$uReklamtexter
*950 $aCopywriter$uReklamtexter
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Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.