Location
Main Entry - Personal Name
Title Statement Copywriting : successful writing for design, advertising and marketing
Publication, Distribution, etc. (Imprint) Laurence King, London : 2009.
Dewey Decimal Classification Number
SAB Classification Code
Physical Description 216 p. : ill. (chiefly col.) ; 25 cm.
Bibliography, etc. Note Includes bibliographical references and index.
Formatted Contents Note Getting to grips with copywriting -- The art of writing great copy -- Writing for advertising and direct marketing -- Interview: Diane Ruggie, DDB -- Interview: Will Awdry, Ogilvy -- Case study: Amnesty International -- Case study: MemoMind Pharma -- Writing for retailing and products -- Interview: Meredith Mathews, Half Price Books -- Interview: Dan Germain, Innocent Drinks -- Case study: Method Home Products -- Case study: Pret A Manger -- Writing for catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter Design -- Case study: The Territory Ahead -- Case study: Argos -- Writing for company magazines and newsletters -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush Times -- Case study: Land Rover Onelife -- Case study: Kodak One Magazine -- Writing for websites and digital formats -- Interview: Mark Santus , Romeo Empire Design -- Interview: Catherine Toole, Sticky Content -- Case study: Broad Stripe Butchers -- Case study: Daily Candy -- Writing for brand, marketing, and internal communications -- Interview: John Simmons, The Writer -- Interview: Steve Manning, Igor International -- Case study: Serious Waste Management -- Case study: Olive Media Products.
Subject - Topical Term
ISBN 978-1-85669-568-8 (pbk.) 1-85669-568-9 (pbk.)
Waiting
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*504 $aIncludes bibliographical references and index.
*5050 $aGetting to grips with copywriting -- The art of writing great copy -- Writing for advertising and direct marketing -- Interview: Diane Ruggie, DDB -- Interview: Will Awdry, Ogilvy -- Case study: Amnesty International -- Case study: MemoMind Pharma -- Writing for retailing and products -- Interview: Meredith Mathews, Half Price Books -- Interview: Dan Germain, Innocent Drinks -- Case study: Method Home Products -- Case study: Pret A Manger -- Writing for catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter Design -- Case study: The Territory Ahead -- Case study: Argos -- Writing for company magazines and newsletters -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush Times -- Case study: Land Rover Onelife -- Case study: Kodak One Magazine -- Writing for websites and digital formats -- Interview: Mark Santus , Romeo Empire Design -- Interview: Catherine Toole, Sticky Content -- Case study: Broad Stripe Butchers -- Case study: Daily Candy -- Writing for brand, marketing, and internal communications -- Interview: John Simmons, The Writer -- Interview: Steve Manning, Igor International -- Case study: Serious Waste Management -- Case study: Olive Media Products.
*599 $aImported from: prospector.coalliance.org:210/INNOPAC (Do not remove)
*650 0$aAdvertising copy.
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*650 0$aAdvertising copy
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Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.