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Titel och upphov It's not how good you are, it's how good you want to be
Utgivning, distribution etc. Phaidon, London ; New York : 2003.
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning 128 p. : ill. (some col.) ; 18 cm.
Anmärkning: Allmän
Term
ISBN
Antal i kö:
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*008040413s2003 xxka 000 0 eng d
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*020 $a0-7148-4337-7 (pbk.)
*035 $a(SE-LIBR)19715417
*035 $a(Ko)48529
*040 $aStDuBDS$cStDuBDS$dUk$dDLC
*042 $alccopycat
*05000$aBF637.S4$bA73 2003
*08200$a158.1$222
*084 $aDokb$2kssb/8 (machine generated)
*1001 $aArden, Paul
*24510$aIt's not how good you are, it's how good you want to be /$cby Paul Arden
*260 $aLondon ;$aNew York :$bPhaidon,$c2003.
*300 $a128 p. :$bill. (some col.) ;$c18 cm.
*500 $aCover title.
*599 $aImported from: catalog.dallaslibrary.org:210/PAC (Do not remove)
*650 0$aSelf-actualization (Psychology)
*650 0$aSuccess.
*852 $5Ko$bKo$hDok$lARD
^
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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Why do we strive for excellence when mediocrity is required? p. 10 So how good do you want to be? p. 12 You can achieve the unachievable p. 17 'I want to be as famous as Persil Automatic' p. 18 Have you noticed how the cleverest people at school are not those who make it in life? p. 20 The Fundamentals Energy p. 24 Do not seek praise. Seek criticism p. 26 It's all my fault p. 28 Do not covet your ideas p. 30 Don't look for the next opportunity. The one you have in hand is the opportunity p. 32 Accentuate the positive p. 34 Eliminate the negative p. 35 Do not put your cleverness in front of the communication p. 36 Don't promise what you can't deliver p. 38 Know your client's aims p. 40 What do you do when your client won't buy? p. 42 Don't take no for an answer p. 44 When it can't be done, do it. If you don't do it, it doesn't exist p. 46 If You Can't Solve a Problem, It's Because You're Playing by the Rules The person who doesn't make mistakes, is unlikely to make anything p. 50 'Fail, fail again. Fail better' p. 52 It's wrong to be right p. 54 It's right to be wrong p. 56 Don't be afraid of silly ideas p. 58 Give Yourself Some Spin Play your cards right p. 64 It's not what you know p. 66 It's who you know p. 67 Don't give a speech. Put on a show p. 68 Getting fired can be a positive career move p. 70 And Now for a Commercial Break Doing a layout means having an idea p. 74 Compose your ad from the weakest point p. 78 Rough layouts sell the idea better than polished ones p. 80 If you get stuck, draw with a different pen p. 82 Suppliers are only as good as you are p. 84 Don't be afraid to work with the best p. 86 Get out of advertising p. 88 Do not try to win awards p. 90 You Don't have to be Creative to be Creative How you can make your company great p. 94 How a senior manager can make a big difference p. 98 How a junior account handler can make a big difference p. 99 How a media buyer can make a big difference p. 101 New Business What is meant by the word 'creative'? p. 104 How to improve your strike rate p. 106 Final Thoughts My finest hour p. 114 Notes from the pulpit p. 118 Life's creative circle p. 120 Wit and wisdom p. 122