Konstfacks bibliotek

*00000848nam a2200277 a 4500
*00141224
*00520160930030837.5
*008060408s2006    enk                 eng d
*020  $a0-14-102571-9 (pbk.)
*020  $a978-0-14-102571-1 (pbk.)
*035  $a(SE-LIBR)14178506
*035  $a(Ko)48527
*040  $aVTIS$cVTIS$dVRFK$dKo
*08204$a158.1$222
*084  $aDokb$2kssb/8 (machine generated)
*1001 $aArden, Paul
*24510$aWhatever you think, think the opposite /$cPaul Arden
*260  $aLondon :$bPengin,$c2006.
*300  $a143 p. :$bill. (some col.) ;$c18 cm.
*500  $aCover title.
*599  $aImported from: 192.232.128.158:2200/Unicorn (Do not remove)
*650 0$aSelf-actualization (Psychology)
*650 0$aSuccess.
*650 0$aSuccess in business.
*852  $5Ko$bKo$hDok$lARD
^

There have been many books written on good business practice.

All eminently sensible. All based on logic, common sense and good manners.


Essential if you want to be a supermarket manager. But for those wishing to break new ground it is not enough.


Logic and common sense have a habit of leading us to the same conclusions.

If you are going to make your mark on the world you have to start thinking differently.


To think differently you have to think illogically.

Whatever You Think Think The Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions.