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Utgivning, distribution etc. BIS Publishers, Amsterdam : 2013.
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Anmärkning: Allmän On the cover:: 10 stories that hijacked the pop culture conversation.
Anmärkning: Innehåll Part 1: The storytelling chromosome, Part 2: Hijacking the pop culture conversation, Part 3: A compendium of storytelling learned
Anmärkning: Innehållsbeskrivning, sammanfattning In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling..
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ISBN 978-90-6369-311-4 90-6369-311-7
Antal i kö:
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^
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Storytelling is pop culture's 'weapon' of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding 'storyteller' to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including 'teller of stories' in his Twitter bio. Graphic designers, journalists, editors, broadcasters, coders, model makers, set designers, ginormous brands, ocean explorers, astronauts, schoolteachers, CEOs, marketing directors, creative consultants and trend watchers are peppering their websites, blogs and email signatures with the word 'storytelling.'In Storytelling on Steroids , editor and adman John Weich finds out why. Where did all this storytelling come from? Why are so many professionals suddenly so eager to spread the storytelling gospel? And who blazed the trail for an Age of Storytelling in mainstream communication?In his compact, fast-moving book, Weich explores the iconic brands, cultural movements and social technologies that have contributed most to storytelling's rise in mainstream creativity and communication. Along the way, he calls out countless pop culture darlings to make his case: Batman, Banksy, Tomb Raider, TED Talks, Radiohead, Jay-Z, BMW and New York Times infographics. He even raves about a powerful little campaign about the worst hotel in the world.What we're experiencing isn't a radical new movement but a storytelling renaissance, one fueled by addictive technologies, the abundance of choice and ... you! You and the billion others engaged in the most massive and shamelessly personal storytelling experiment in the history of humankind: social media.
Introduction p. 05 The storytelling chromosome p. 19 Game theory p. 20 People are not rational beings p. 21 An addiction to immediacy p. 23 Continuous partial attention p. 25 Keeping it real p. 27 1/f fluctuation p. 29 Carrots and the House of Orange p. 31 Hardwired to find order p. 32 Weapons of mass reaction p. 33 The open end p. 34 A pandemic of mimicry p. 36 The Googleization of everything p. 38 A sense of shared purpose p. 40 Our hero zero p. 42 Finding the Why p. 43 "People read what interests them, and sometimes it's an ad" p. 44 A complex choreography of interactions p. 45 The storytelling chromosome p. 47 The magic of metrics p. 48 Rebranding the potato p. 50 Everyone is a storyteller p. 51 Hijacking the pop culture conversation p. 53 The Dark Knight: Why so serious? p. 55 Decode Jay-Z p. 67 TED Talks p. 77 Banksy p. 85 New York Times Infographics p. 93 The Hire p. 101 The worst hotel in the world p. 109 In Rainbows p. 117 Tomb Raider p. 125 1,000 hours of staring p. 135 A compendium of storytelling learned p. 141 Too many storytelling gurus p. 143 Embrace the culture of omission p. 144 Dare failure, or avoid the sure thing p. 145 You're in the business of remembering p. 146 The cold open is your new BFF p. 147 Remember that Shakespeare was a chemist p. 148 Arm against the second law of thermodynamics p. 150 Master the scripted unscripted p. 151 Fuel your intuition p. 152 It's not always what you say but how you say it p. 153 Break the sequence p. 154 Platforms tell and movements sell p. 155 A perfect story doesn't need to be all perfect p. 156 Disruption works some of the time p. 157 Find the truth and tell it, or create a myth and sell it p. 158 Leave your envy at the door p. 159 Notes p. 160 Credits p. 171 Index p. 172 Acknowledgements p. 176