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Titel och upphov Reading graphic design in cultural context
Utgivning, distribution etc. London : Bloomsbury Visual Arts, 2018
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DDC klassifikationskod (Dewey Decimal Classification)
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Fysisk beskrivning 288 pages illustrations (black and white, and colour)
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Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
List of illustrations p. vi Acknowledgements p. xii Reading graphic design in the expanded field: An introduction p. 1 On message and off message p. 15 Branding as sign system: Semiotics in action p. 17 The responsive brand: Uniformity and flexibility in logo design p. 36 Whose wall? From posters to digital displays and the colonization of public space p. 52 Slogan T-shirts: Billboards of identity politics p. 68 On legibility and ambiguity p. 81 Seeing clearly? Legibility, word and image in postmodern print design p. 83 Signifying orientalism, chinoiserie and japonisme: Fashion photography in Vogue as a case study p. 103 A good read? Corporate literature and brand stories: Alessi SpA as a case study p. 125 Information overload: Negotiating visual complexity in a data-rich world p. 144 On paper and on screen p. 159 How to? Visual techniques of persuasion in guidebooks and manuals p. 161 Driving sales: Print and TV advertising of cars to women drivers p. 175 Picturing music: The rise and fall of music packaging p. 192 E-Book, iBook, weBook, youBook: Declensions of digital design p. 207 Index p. 221