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Graphic design : the new basics
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  • GRAFISK DESIGN - Ifq
Main Entry - Personal Name
Title Statement
  • Graphic design : the new basics
Publication, Distribution, etc. (Imprint)
  • Princeton Architectural Press, New York : 2015
  • 2015
  • Språk: Engelska.
Dewey Decimal Classification Number
SAB Classification Code
Edition Statement
  • 2., revised and updated edition
Physical Description
  • 264 pages : illustrations ; 23 cm
Bibliography, etc. Note
  • Includes bibliographical references and index.
Summary, etc
  • This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.
Subject - Topical Term
ISBN
  • 978-1-61689-325-5 (hbk.)
  • 978-1-61689-332-3 (pbk.)
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  • 0 (0)
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*1001 $aLupton, Ellen
*24510$aGraphic design :$bthe new basics /$cEllen Lupton and Jennifer Cole Phillips
*250  $a2., revised and updated edition
*260  $aNew York :$bPrinceton Architectural Press,$c2015
*300  $a264 pages :$billustrations ;$c23 cm
*504  $aIncludes bibliographical references and index.
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*599  $aImported from: wyvern.uwe.ac.uk:2200/unicorn (Do not remove)
*650 0$aGraphic arts.
*650 7$aGrafisk formgivning$2sao
*650 0$aGraphic design (Typography)
*7001 $aPhillips, Jennifer C.,$d1960-$4aut
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*950  $aGrafisk design$uGrafisk formgivning
*950  $aGrafiska profiler$wh$uGrafisk formgivning
^
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"A longstanding excellent primer, in an equally excellent updated edition."-- Print

Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

* Color
* Texture
* Rhythm and balance
* Hierarchy
* Layers
* Grids
* And much more!

The new revised edition features new chapters on:

* Visualizing data
* Typography
* Modes of representation
* Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.

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