Konstfacks bibliotek

*00001082nam a22003497a 4500
*00139107
*00520141001030855.0
*008140422s2014    xxka          000 0 eng d
*015  $aGBB457446$2bnb
*0167 $a016733966$2Uk
*020  $a978-1-78067-165-9 (hbk.)
*020  $a1-78067-165-2 (hbk.)
*035  $a(SE-LIBR)16993205
*035  $a(Ko)44064
*040  $aUKMGB$beng$cUKMGB$dOCLCO$dBTCTA$dYDXCP$dBDX$dKo
*08204$a741.6$223
*084  $aIfq$2kssb/8
*1001 $aSinclair, Mark
*24510$aTM :$bthe untold stories behind 29 classic logos /$cby Mark Sinclair
*260  $aLondon :$bLaurence King,$c2014
*300  $a223 s. :$bill.
*599  $aImported from: zserver.spl.org:210/horizon (Do not remove)
*650 7$aLogotyper$2sao$0https://id.kb.se/term/sao/Logotyper
*650 0$aLogos (Symbols)
*650 0$aTrademarks.
*650 0$aCommercial art.
*650 0$aLogotypes (Printing)
*841  $5Ko$ax  a$b1409304u    8   1001uu   0901128$e4
*852  $5Ko$bKo$hGRAFISK DESIGN - Ifq
*950  $aLoggor$uLogotyper
*950  $aVarumärken$uLogotyper
^

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man.

Based upon comprehensive research, authoritatively written and including a wealth of archival images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.