Location
Main Entry - Personal Name
Title Statement A very short, fairly interesting and reasonably cheap book about studying marketing
Varying Form of Title
Publication, Distribution, etc. (Imprint)
Dewey Decimal Classification Number
SAB Classification Code
Physical Description
Series Statement
Series Added Entry - Uniform Title
Bibliography, etc. Note Includes bibliographical references (p. [135]-138) and index
Subject - Topical Term
ISBN 1412930871 9781412930871 141293088X 9781412930888
Waiting
*000 cam a 7a 4500
*00138881
*00520161021113100.0
*008100909s2006 xxk|||||||||||001 0|eng|c
*020 $a1412930871$qinb.
*020 $a9781412930871
*020 $a141293088X$qhft.
*020 $a9781412930888
*035 $a(SE-LIBR)11907891
*041 $aeng
*08204$a658.8$222
*084 $aQblb$2kssb/8
*100 $aBlythe, Jim$4aut
*24512$aA very short, fairly interesting and reasonably cheap book about studying marketing /$cJim Blythe.
*24610$aStudying marketing
*264 1$aLondon :$bSage,$c2006
*300 $a146 s.$c21 cm
*490 $aVery short, fairly interesting and reasonably cheap book about ..
*504 $aIncludes bibliographical references (p. [135]-138) and index
*650 7$aMarknadsföring$0https://id.kb.se/term/sao/Marknadsf%C3%B6ring$2sao
*650 0$aMarketing $0(DLC)sh 85081333
*830 0$aVery short, fairly interesting and reasonably cheap book about ..
*852 $5Ko$bKo$hQb
*887 $a{"@id":"cwpq2pnp0qvw8n1","modified":"2016-10-21T11:31:00+02:00","checksum":"71435495424"}$2librisxl
*887 $5Ko$a{"@id":"cqm0p2649x4qv66s","modified":"2020-11-02T13:37:46.065+01:00","checksum":"51360824162"}$2librisxl
^
No reviews exists for this book.
Click here
to be the first to write a review.
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses.
Introduction Proper Subjects That Preceded Marketing The Economists Behavioural Scientists Marketing as a Proper Subject The Marketing Gurus and Some of Their Thinking Marketing Concepts and Contexts Selling Marketing Why Marketing Doesn't Work