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Titel och upphov A very short, fairly interesting and reasonably cheap book about studying marketing
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Serietitel - ej biuppslagsform
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Anmärkning: Bibliografi etc. Includes bibliographical references (p. [135]-138) and index
Term
ISBN 1412930871 9781412930871 141293088X 9781412930888
Antal i kö:
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Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.
Introduction Proper Subjects That Preceded Marketing The Economists Behavioural Scientists Marketing as a Proper Subject The Marketing Gurus and Some of Their Thinking Marketing Concepts and Contexts Selling Marketing Why Marketing Doesn't Work