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The education [of] an art director
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  • GRAFISK DESIGN - Ifq
Title Statement
  • The education [of] an art director
Varying Form of Title
  • The education of an art director.
Publication, Distribution, etc. (Imprint)
  • Allworth Press, New York, NY : c2006.
  • 2006
  • Språk: Engelska.
Dewey Decimal Classification Number
SAB Classification Code
Physical Description
  • xix, 219 p. : ill. ; 23 cm.
General Note
  • Includes index.
Formatted Contents Note
  • On the phenomenon known as art direction : a conversation between Steven Heller and Véronique Vienne -- Made not born : becoming an art director / Steven Heller -- Editorializing : directing others to see what you see / Véronique Vienne -- Art direction with materials at hand : studies in word and image / Heather Corcoran and D.B. Dowd -- The ten rules of design : eyetracking guidelines / Roger Black -- Coming of age : from Ms. to Martha / Lauren Monchik -- A girl for the job : the most unlikely sports chick / Nancy Cohen -- Of men and monks : the art of storytelling / Sunita Khosla -- I would have fired me : bad typography at Interview magazine / Steven Heller -- On the film set : making it happen for the camera : a conversation with Lilly Kilvert -- The idea factory : an assembly line for creativity : a conversation with Alex Bogusky -- The curator as art director : designing a conceptual exhibition / Laetitia Wolff -- Visual DNA : the global and local image of Kiehl's : a conversation with Victoria Maddocks -- Magazines vs. newspapers : right brain, left brain : a conversation with Ronn Campisi -- A neat job : a media agnostic in a branded world : a conversation with Brian Collins -- Make it big--and fill 140 uninterrupted pages / Rhonda Rubinstein -- Editorial director par excellence, Alexander Liberman / Véronique Vienne -- Creating content : giving design a "voice" : a conversation with Drew Hodges and Gail Anderson -- Design vs. art direction : a question of character more than training : a conversation with Dimitri Jeurissen -- Less is more : art directing a magazine about design : a conversation with Emily Potts and Michael Ulrich -- The philosophical approach : turning no into yes : a conversation with Ken Carbone -- The editor's choice : designer or art director? : a conversation with Robert Priest and Peggy Northrop -- What matters : a brain full of visual images : a conversation with Vince Frost -- Reality check : managing an art department / Ina Salz -- Publishing headaches : getting everyone onboard (including authors' wives) : a conversation with John Gall -- The grind and the grid : nothing left to chance : a conversation with Stéphane Bréabout -- Art directing illustration : how to astonish me / Steven Heller -- The photo shoot : how to set the stage / Phyllis Cox -- Common vision : the role of the picture editor : a conversation with Elisabeth Biondi -- How to talk to an illustrator : tips from two pros / Vicki Morgan and Gail Gaynin -- The ideal client : letting others do their job : a conversation with Louise Fili and Chip Fleisher -- How to be hip : surviving a fashion shoot : Scott Hawley -- Aesthetics as content : the curse of the D word / Steven Heller -- Sense and sensibility : art directing a "vibe" / Véronique Vienne -- The signature style : pros and cons / Steven Heller -- How to be your own client : all art, no commerce : a conversation with Benjamin Savignac -- Judging excellence : an unscientific affair / Véronique Vienne -- Art directing editors : four brief scenarios / Steven Heller -- Peacekeeping tips : "keep them in the loop," "don't be vague," and more / Sharon Okamoto -- Cover garbage : who's to blame? / Steven Heller -- The editor as visual freak : a paper manifesto : a conversation with Kim Hastreiter and Peter Buchanan-Smith -- The woman who was Elle, Hélène Gordon-Lazareff / Véronique Vienne -- Art Paul : branding Hugh Hefner's Playboy / Steven Heller -- Mind over emotions : Martha Stewart Living's secret codes / Véronique Vienne -- New York in the fifties : when Madison Avenue was Montparnasse / Steven Heller -- A good question : does experience still matter? : a conversation with Bob Ciano -- It's a wonderful life : the art of being Frank Zachary / Steven Heller.
Subject - Topical Term
Electronic Location and Access
  • Table of contents http://www.loc.gov/catdir/toc/ecip062/2005028696.html
ISBN
  • 1-58115-435-6 (pbk.)
  • 978-1-58115-435-1 (pbk.)
Waiting
  • 0 (0)
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*24514$aThe education [of] an art director /$cedited by Steven Heller and Véronique Vienne
*24614$aThe education of an art director.
*260  $aNew York, NY :$bAllworth Press,$cc2006.
*300  $axix, 219 p. :$bill. ;$c23 cm.
*500  $aIncludes index.
*5050 $aOn the phenomenon known as art direction : a conversation between Steven Heller and Véronique Vienne -- Made not born : becoming an art director / Steven Heller -- Editorializing : directing others to see what you see / Véronique Vienne -- Art direction with materials at hand : studies in word and image / Heather Corcoran and D.B. Dowd -- The ten rules of design : eyetracking guidelines / Roger Black -- Coming of age : from Ms. to Martha / Lauren Monchik -- A girl for the job : the most unlikely sports chick / Nancy Cohen -- Of men and monks : the art of storytelling / Sunita Khosla -- I would have fired me : bad typography at Interview magazine / Steven Heller -- On the film set : making it happen for the camera : a conversation with Lilly Kilvert -- The idea factory : an assembly line for creativity : a conversation with Alex Bogusky -- The curator as art director : designing a conceptual exhibition / Laetitia Wolff -- Visual DNA : the global and local image of Kiehl's : a conversation with Victoria Maddocks -- Magazines vs. newspapers : right brain, left brain : a conversation with Ronn Campisi -- A neat job : a media agnostic in a branded world : a conversation with Brian Collins -- Make it big--and fill 140 uninterrupted pages / Rhonda Rubinstein -- Editorial director par excellence, Alexander Liberman / Véronique Vienne -- Creating content : giving design a "voice" : a conversation with Drew Hodges and Gail Anderson -- Design vs. art direction : a question of character more than training : a conversation with Dimitri Jeurissen -- Less is more : art directing a magazine about design : a conversation with Emily Potts and Michael Ulrich -- The philosophical approach : turning no into yes : a conversation with Ken Carbone -- The editor's choice : designer or art director? : a conversation with Robert Priest and Peggy Northrop -- What matters : a brain full of visual images : a conversation with Vince Frost -- Reality check : managing an art department / Ina Salz -- Publishing headaches : getting everyone onboard (including authors' wives) : a conversation with John Gall -- The grind and the grid : nothing left to chance : a conversation with Stéphane Bréabout -- Art directing illustration : how to astonish me / Steven Heller -- The photo shoot : how to set the stage / Phyllis Cox -- Common vision : the role of the picture editor : a conversation with Elisabeth Biondi -- How to talk to an illustrator : tips from two pros / Vicki Morgan and Gail Gaynin -- The ideal client : letting others do their job : a conversation with Louise Fili and Chip Fleisher -- How to be hip : surviving a fashion shoot : Scott Hawley -- Aesthetics as content : the curse of the D word / Steven Heller -- Sense and sensibility : art directing a "vibe" / Véronique Vienne -- The signature style : pros and cons / Steven Heller -- How to be your own client : all art, no commerce : a conversation with Benjamin Savignac -- Judging excellence : an unscientific affair / Véronique Vienne -- Art directing editors : four brief scenarios / Steven Heller -- Peacekeeping tips : "keep them in the loop," "don't be vague," and more / Sharon Okamoto -- Cover garbage : who's to blame? / Steven Heller -- The editor as visual freak : a paper manifesto : a conversation with Kim Hastreiter and Peter Buchanan-Smith -- The woman who was Elle, Hélène Gordon-Lazareff / Véronique Vienne -- Art Paul : branding Hugh Hefner's Playboy / Steven Heller -- Mind over emotions : Martha Stewart Living's secret codes / Véronique Vienne -- New York in the fifties : when Madison Avenue was Montparnasse / Steven Heller -- A good question : does experience still matter? : a conversation with Bob Ciano -- It's a wonderful life : the art of being Frank Zachary / Steven Heller.
*650 0$aCommercial art$xStudy and teaching
*650 0$aArt direction$xVocational guidance
*650 7$aReklamkonst$xstudier och undervisning$2sao
*650 7$aGrafisk formgivning$xstudie- och yrkesorientering$2sao
*7001 $aHeller, Steven$4edt
*7001 $aVienne, Véronique$4edt
*841  $5Ko$ax  a$b130912||0000|||||001||||||000000$e1
*852  $5Ko$bKo$hGRAFISK DESIGN - Ifq
*85641$3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip062/2005028696.html
^
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This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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