Location
Title Statement The education [of] an art director
Varying Form of Title The education of an art director.
Publication, Distribution, etc. (Imprint) Allworth Press, New York, NY : c2006.
Dewey Decimal Classification Number
SAB Classification Code
Physical Description xix, 219 p. : ill. ; 23 cm.
General Note
Formatted Contents Note On the phenomenon known as art direction : a conversation between Steven Heller and Véronique Vienne -- Made not born : becoming an art director / Steven Heller -- Editorializing : directing others to see what you see / Véronique Vienne -- Art direction with materials at hand : studies in word and image / Heather Corcoran and D.B. Dowd -- The ten rules of design : eyetracking guidelines / Roger Black -- Coming of age : from Ms. to Martha / Lauren Monchik -- A girl for the job : the most unlikely sports chick / Nancy Cohen -- Of men and monks : the art of storytelling / Sunita Khosla -- I would have fired me : bad typography at Interview magazine / Steven Heller -- On the film set : making it happen for the camera : a conversation with Lilly Kilvert -- The idea factory : an assembly line for creativity : a conversation with Alex Bogusky -- The curator as art director : designing a conceptual exhibition / Laetitia Wolff -- Visual DNA : the global and local image of Kiehl's : a conversation with Victoria Maddocks -- Magazines vs. newspapers : right brain, left brain : a conversation with Ronn Campisi -- A neat job : a media agnostic in a branded world : a conversation with Brian Collins -- Make it big--and fill 140 uninterrupted pages / Rhonda Rubinstein -- Editorial director par excellence, Alexander Liberman / Véronique Vienne -- Creating content : giving design a "voice" : a conversation with Drew Hodges and Gail Anderson -- Design vs. art direction : a question of character more than training : a conversation with Dimitri Jeurissen -- Less is more : art directing a magazine about design : a conversation with Emily Potts and Michael Ulrich -- The philosophical approach : turning no into yes : a conversation with Ken Carbone -- The editor's choice : designer or art director? : a conversation with Robert Priest and Peggy Northrop -- What matters : a brain full of visual images : a conversation with Vince Frost -- Reality check : managing an art department / Ina Salz -- Publishing headaches : getting everyone onboard (including authors' wives) : a conversation with John Gall -- The grind and the grid : nothing left to chance : a conversation with Stéphane Bréabout -- Art directing illustration : how to astonish me / Steven Heller -- The photo shoot : how to set the stage / Phyllis Cox -- Common vision : the role of the picture editor : a conversation with Elisabeth Biondi -- How to talk to an illustrator : tips from two pros / Vicki Morgan and Gail Gaynin -- The ideal client : letting others do their job : a conversation with Louise Fili and Chip Fleisher -- How to be hip : surviving a fashion shoot : Scott Hawley -- Aesthetics as content : the curse of the D word / Steven Heller -- Sense and sensibility : art directing a "vibe" / Véronique Vienne -- The signature style : pros and cons / Steven Heller -- How to be your own client : all art, no commerce : a conversation with Benjamin Savignac -- Judging excellence : an unscientific affair / Véronique Vienne -- Art directing editors : four brief scenarios / Steven Heller -- Peacekeeping tips : "keep them in the loop," "don't be vague," and more / Sharon Okamoto -- Cover garbage : who's to blame? / Steven Heller -- The editor as visual freak : a paper manifesto : a conversation with Kim Hastreiter and Peter Buchanan-Smith -- The woman who was Elle, Hélène Gordon-Lazareff / Véronique Vienne -- Art Paul : branding Hugh Hefner's Playboy / Steven Heller -- Mind over emotions : Martha Stewart Living's secret codes / Véronique Vienne -- New York in the fifties : when Madison Avenue was Montparnasse / Steven Heller -- A good question : does experience still matter? : a conversation with Bob Ciano -- It's a wonderful life : the art of being Frank Zachary / Steven Heller.
Subject - Topical Term
Electronic Location and Access Table of contents http://www.loc.gov/catdir/toc/ecip062/2005028696.html
ISBN 1-58115-435-6 (pbk.) 978-1-58115-435-1 (pbk.)
Waiting
*00004973nam a22003257a 4500
*00138172
*00520130924065620.9
*008051019s2006 nyua 001 0ceng c
*020 $a1-58115-435-6 (pbk.)
*020 $a978-1-58115-435-1 (pbk.)
*035 $a(SE-LIBR)10719328
*035 $a(Ko)42853
*040 $aDLC$cDLC$dBAKER$dC#P$dOCO$dNLGGC$dYDXCP$dBTCTA$dLi
*08200$a707.11$222
*084 $aEabi$2kssb/8
*24514$aThe education [of] an art director /$cedited by Steven Heller and Véronique Vienne
*24614$aThe education of an art director.
*260 $aNew York, NY :$bAllworth Press,$cc2006.
*300 $axix, 219 p. :$bill. ;$c23 cm.
*500 $aIncludes index.
*5050 $aOn the phenomenon known as art direction : a conversation between Steven Heller and Véronique Vienne -- Made not born : becoming an art director / Steven Heller -- Editorializing : directing others to see what you see / Véronique Vienne -- Art direction with materials at hand : studies in word and image / Heather Corcoran and D.B. Dowd -- The ten rules of design : eyetracking guidelines / Roger Black -- Coming of age : from Ms. to Martha / Lauren Monchik -- A girl for the job : the most unlikely sports chick / Nancy Cohen -- Of men and monks : the art of storytelling / Sunita Khosla -- I would have fired me : bad typography at Interview magazine / Steven Heller -- On the film set : making it happen for the camera : a conversation with Lilly Kilvert -- The idea factory : an assembly line for creativity : a conversation with Alex Bogusky -- The curator as art director : designing a conceptual exhibition / Laetitia Wolff -- Visual DNA : the global and local image of Kiehl's : a conversation with Victoria Maddocks -- Magazines vs. newspapers : right brain, left brain : a conversation with Ronn Campisi -- A neat job : a media agnostic in a branded world : a conversation with Brian Collins -- Make it big--and fill 140 uninterrupted pages / Rhonda Rubinstein -- Editorial director par excellence, Alexander Liberman / Véronique Vienne -- Creating content : giving design a "voice" : a conversation with Drew Hodges and Gail Anderson -- Design vs. art direction : a question of character more than training : a conversation with Dimitri Jeurissen -- Less is more : art directing a magazine about design : a conversation with Emily Potts and Michael Ulrich -- The philosophical approach : turning no into yes : a conversation with Ken Carbone -- The editor's choice : designer or art director? : a conversation with Robert Priest and Peggy Northrop -- What matters : a brain full of visual images : a conversation with Vince Frost -- Reality check : managing an art department / Ina Salz -- Publishing headaches : getting everyone onboard (including authors' wives) : a conversation with John Gall -- The grind and the grid : nothing left to chance : a conversation with Stéphane Bréabout -- Art directing illustration : how to astonish me / Steven Heller -- The photo shoot : how to set the stage / Phyllis Cox -- Common vision : the role of the picture editor : a conversation with Elisabeth Biondi -- How to talk to an illustrator : tips from two pros / Vicki Morgan and Gail Gaynin -- The ideal client : letting others do their job : a conversation with Louise Fili and Chip Fleisher -- How to be hip : surviving a fashion shoot : Scott Hawley -- Aesthetics as content : the curse of the D word / Steven Heller -- Sense and sensibility : art directing a "vibe" / Véronique Vienne -- The signature style : pros and cons / Steven Heller -- How to be your own client : all art, no commerce : a conversation with Benjamin Savignac -- Judging excellence : an unscientific affair / Véronique Vienne -- Art directing editors : four brief scenarios / Steven Heller -- Peacekeeping tips : "keep them in the loop," "don't be vague," and more / Sharon Okamoto -- Cover garbage : who's to blame? / Steven Heller -- The editor as visual freak : a paper manifesto : a conversation with Kim Hastreiter and Peter Buchanan-Smith -- The woman who was Elle, Hélène Gordon-Lazareff / Véronique Vienne -- Art Paul : branding Hugh Hefner's Playboy / Steven Heller -- Mind over emotions : Martha Stewart Living's secret codes / Véronique Vienne -- New York in the fifties : when Madison Avenue was Montparnasse / Steven Heller -- A good question : does experience still matter? : a conversation with Bob Ciano -- It's a wonderful life : the art of being Frank Zachary / Steven Heller.
*650 0$aCommercial art$xStudy and teaching
*650 0$aArt direction$xVocational guidance
*650 7$aReklamkonst$xstudier och undervisning$2sao
*650 7$aGrafisk formgivning$xstudie- och yrkesorientering$2sao
*7001 $aHeller, Steven$4edt
*7001 $aVienne, Véronique$4edt
*841 $5Ko$ax a$b130912||0000|||||001||||||000000$e1
*852 $5Ko$bKo$hGRAFISK DESIGN - Ifq
*85641$3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip062/2005028696.html
^
No reviews exists for this book.
Click here
to be the first to write a review.
This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word.
Acknowledgments p. vii A Girl for the Job: The Most Unlikely Sports Chick p. 12 Of Men and Monks: The Art of Storytelling p. 20 I Would Have Fired Me: Bad Typography at Interview Magazine p. 23 Are All Art Directors Alike? On the Film Set: Making It Happen for the Camera p. 27 The Idea Factory: An Assembly Line for Creativity p. 31 The Curator as Art Director: Designing a Conceptual Exhibition p. 33 Visual DNA: The Global and Local Image of Kiehl's p. 37 Magazines vs. Newspapers: Right Brain, Left Brain p. 39 A Neat Job: A Media Agnostic in a Branded World p. 45 Foreword: On the Phenomenon Known as Art Direction p. ix Is an Art Director an Editor? Make It Big-and Fill 140 Uninterrupted Pages p. 49 Editorial Director Par Excellence: Alexander Liberman p. 59 Creating Content: Giving Design a "Voice" p. 65 Is Art Direction Design? Design vs. Art Direction: A Question of Character More Than Training p. 75 Less Is More: Art Directing a Magazine about Design p. 79 The Philosophical Approach: Turning No into Yes p. 84 The Editor's Choice: Designer or Art Director? p. 87 What Matters: A Brain Full of Visual Images p. 94 Introduction: Made Not Born: Becoming an Art Director p. xvii Do You Want to Be an Art Department Manager? Reality Check: Managing an Art Department p. 97 Publishing Headaches: Getting Everyone Onboard (Including Authors' Wives) p. 104 The Grind and the Grid: Nothing Left to Chance p. 111 How Do Art Directors Collaborate with Others? Art Directing Illustration: How to Astonish Me p. 115 The Photo Shoot: How to Set the Stage p. 119 Common Vision: The Role of the Picture Editor p. 123 How to Talk to an Illustrator: Tips from Two Pros p. 126 The Ideal Client: Letting Others Do Their Job p. 128 Can Art Direction Be Taught? How to Be Hip: Surviving a Fashion Shoot p. 133 Is There an Art to Art Direction? Aesthetics as Content: The Curse of the D Word p. 139 Sense and Sensibility: Art Directing a "Vibe" p. 142 The Signature Style: Pros and Cons p. 144 How to Be Your Own Client: All Art, No Commerce p. 146 Judging Excellence: An Unscientific Affair p. 149 Is It "Us" Against "Them"? Art Directing Editors: Four Brief Scenarios p. 151 Peacekeeping Tips: "Keep Them in the Loop," "Don't Be Vague," and More p. 154 Editorializing: Directing Others to See What You See p. 1 Cover Garbage: Who's to Blame? p. 156 When Is the Editor an Art Director? The Editor as Visual Freak: A Paper Manifesto p. 159 The Woman Who Was ELLE: Helene Gordon-Lazareff p. 168 Art Paul: Branding Hugh Hefner's Playboy p. 174 Mind Over Emotions: Martha Stewart Living's Secret Codes p. 181 Who Remembers the Good Old Days? New York in the Fifties: When Madison Avenue Was Montparnasse p. 185 A Good Question: Does Experience Still Matter? p. 195 It's a Wonderful Life: The Art of Being Frank Zachary p. 199 Art Direction with Materials at Hand: Studies in Word and Image p. 4 Contributor Biographies p. 209 Index p. 211 The Ten Rules of Design: Eyetracking Guidelines p. 6 Can Anyone Become an Art Director? Coming of Age: From Ms. to Martha p. 9