Konstfacks bibliotek

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^

"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies . There is no more proper instrument of analysis of our contemporary myths than this book--one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.

Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success,well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.

What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies , complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic--a lesson in clairvoyance that is more relevant now than ever.

• Translator's Notep. vii
• Preface to the 1970 Editionp. ix
• Preface to the 1957 Editionp. xi
• Mythologiesp. 1
• In the Ringp. 3
• The Harcourt Actorp. 15
• Romans in the Moviesp. 19
• The Writer on Vacationp. 22
• The "Blue Blood" Cruisep. 26
• Criticism Blind and Dumbp. 29
• Saponids and Detergentsp. 32
• The Poor and the Proletariatp. 35
• Martiansp. 38
• Operation Astrap. 41
• Conjugalsp. 44
• Dominici, or the Triumph of Literaturep. 48
• Iconography of Abbé Pierrep. 53
• Novels and Childrenp. 56
• Toysp. 59
• Paris Not Floodedp. 62
• Bichon Among the Blacksp. 66
• A Sympathetic Workerp. 70
• Garbo's Facep. 73
• Power and "Cool"p. 76
• Wine and Milkp. 79
• Steak-Fritesp. 83
• The Nautilus and the Bateau ivrep. 86
• Depth Advertisingp. 89
• A Few Words from Monsieur Poujadep. 92
• Adamov and Languagep. 96
• Einstein's Brainp. 100
• The Jet-Manp. 103
• Racine Is Racinep. 106
• Billy Graham at the VelÆ d'Hiv'p. 109
• The Dupriez Trialp. 113
• Shock Photosp. 116
• Two Myths of the New Theaterp. 119
• The Tour de France as Epicp. 122
• The Blue Guidep. 134
• Agony Columnsp. 138
• Ornamental Cuisinep. 142
• The Batory Cruisep. 145
• The Man in the Street on Strikep. 149
• African Grammarp. 153
• Neither/Nor Criticismp. 161
• Stripteasep. 165
• The New Citroënp. 169
• Literature According to Minou Drouetp. 172
• Electoral Photogenyp. 181
• Lost Continentp. 184
• Astrologyp. 187
• The Bourgeois Art of Songp. 190
• Plasticp. 193
• The Great Family of Manp. 196
• At the Music Hallp. 200
• The Lady of the Camelliasp. 203
• Poujade and the Intellectualsp. 206
• Myth Todayp. 215