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Utgivning, distribution etc. Hill and Wang, New York : 2012
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ISBN 978-0-374-53234-5 978-0-8090-7194-4 (pbk)
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"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies . There is no more proper instrument of analysis of our contemporary myths than this book--one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.
Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success,well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.
What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies , complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic--a lesson in clairvoyance that is more relevant now than ever.
Translator's Note p. vii Preface to the 1970 Edition p. ix Preface to the 1957 Edition p. xi Mythologies p. 1 In the Ring p. 3 The Harcourt Actor p. 15 Romans in the Movies p. 19 The Writer on Vacation p. 22 The "Blue Blood" Cruise p. 26 Criticism Blind and Dumb p. 29 Saponids and Detergents p. 32 The Poor and the Proletariat p. 35 Martians p. 38 Operation Astra p. 41 Conjugals p. 44 Dominici, or the Triumph of Literature p. 48 Iconography of Abbé Pierre p. 53 Novels and Children p. 56 Toys p. 59 Paris Not Flooded p. 62 Bichon Among the Blacks p. 66 A Sympathetic Worker p. 70 Garbo's Face p. 73 Power and "Cool" p. 76 Wine and Milk p. 79 Steak-Frites p. 83 The Nautilus and the Bateau ivre p. 86 Depth Advertising p. 89 A Few Words from Monsieur Poujade p. 92 Adamov and Language p. 96 Einstein's Brain p. 100 The Jet-Man p. 103 Racine Is Racine p. 106 Billy Graham at the VelÆ d'Hiv' p. 109 The Dupriez Trial p. 113 Shock Photos p. 116 Two Myths of the New Theater p. 119 The Tour de France as Epic p. 122 The Blue Guide p. 134 Agony Columns p. 138 Ornamental Cuisine p. 142 The Batory Cruise p. 145 The Man in the Street on Strike p. 149 African Grammar p. 153 Neither/Nor Criticism p. 161 Striptease p. 165 The New Citroën p. 169 Literature According to Minou Drouet p. 172 Electoral Photogeny p. 181 Lost Continent p. 184 Astrology p. 187 The Bourgeois Art of Song p. 190 Plastic p. 193 The Great Family of Man p. 196 At the Music Hall p. 200 The Lady of the Camellias p. 203 Poujade and the Intellectuals p. 206 Myth Today p. 215