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The other side of innovation : solving the execution challenge
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  • The other side of innovation : solving the execution challenge
Utgivning, distribution etc.
  • Harvard Business School Pub., Boston, Mass. : cop. 2010
Utgivningsår
  • 2010
  • Språk: Engelska.
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning
  • xiv, 220 s. : ill.
Anmärkning: Bibliografi etc.
  • Includes bibliographical references and index.
Term
ISBN
  • 978-1--42216696-3 (hardcover : alk. paper)
  • 1--42216696-1 (hardcover : alk. paper)
Antal i kö:
  • 0 (0)
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^
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Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements.

That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:

* Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.

* Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.

Practical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.

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