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Main Entry - Personal Name
Title Statement Measuring the user experience : collecting, analyzing, and presenting usability metrics
Publication, Distribution, etc. (Imprint) Morgan Kaufmann, Amsterdam ; Boston : c2008
Dewey Decimal Classification Number
SAB Classification Code
Physical Description
Series Statement/Added entry--Title
Bibliography, etc. Note Includes bibliographical references and index.
Summary, etc Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.
Additional Physical Form available Note Also available in printed form.
Subject - Topical Term
Additional Physical Form Entry Tullis, Tom Measuring the user experience : collecting, analyzing, and presenting usability metrics / Tom Tullis, Bill Albert. 2008 ISBN 9780080558264
ISBN 978-0-12-373558-4 (Print)
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Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals.
Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.
This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program.
Introduction Background: Data Types Sampling Size Experimental Design Data Analysis. Overview of Usability Metrics: Types of Metrics Methods and Metrics Summative vs. Formative Choosing Appropriate Metrics. Performance Metrics: Task Success Completion Time Errors Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue Severity Ratings Test Biases Reporting Positive Issues. Peferential-Based Metrics: Satisfaction Ease of Use, Usefulness Expectations Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates Web page Abandonment Rates. Derived Metrics: Task-based Aggregate. Observational Metrics: Eye Movements Stress Facial Expressions Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability Automated Methods Discount Techniques Server Log Analysis A/B Testing. Conclusion: Communication to Management Cost Justification Industry Trends