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Packaging the brand : the relationship between packaging design and brand identity
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  • BESTÄLLD / ON ORDER 2011-10-12
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Titel och upphov
  • Packaging the brand : the relationship between packaging design and brand identity
Utgivning, distribution etc.
  • Ava Academia ; Distributed in the U.S. & Canada by Ingram Publisher Services, Lausanne, Switzerland : La Vergne, Tenn. : c2011
Utgivningsår
  • 2011
  • Språk: Engelska.
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning
  • 207 p. : ill. (chiefly col.) ; 30 cm.
Serietitel - ej biuppslagsform
Seriebiuppslag under titel
Anmärkning: Bibliografi etc.
  • Includes bibliographical references (p. 206) and index.
Anmärkning: Innehållsbeskrivning, sammanfattning
  • This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Term
ISBN
  • 978-2-940411-41-2 (pbk.)
  • 2-940411-41-7 (pbk.)
Antal i kö:
  • 0 (0)
 
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*24510$aPackaging the brand :$bthe relationship between packaging design and brand identity /$cGavin Ambrose, Paul Harris
*260  $aLausanne, Switzerland :$bAva Academia ;$aLa Vergne, Tenn. :$bDistributed in the U.S. & Canada by Ingram Publisher Services,$cc2011
*300  $a207 p. :$bill. (chiefly col.) ;$c30 cm.
*4901 $aRequired reading range. Course reader
*504  $aIncludes bibliographical references (p. 206) and index.
*5208 $aThis text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
*650 0$aBranding (Marketing)
*650 0$aGraphic design (Typography)
*650 0$aTrademarks$xDesign.
*7001 $aHarris, Paul,$d1971-
*830 0$aRequired reading range.$pCourse reader.
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*852  $5Ko$bKo$hBESTÄLLD / ON ORDER 2011-10-12
^
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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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