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Graphic design thinking : beyond brainstorming
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  • GRAFISK DESIGN - Ae
Title Statement
  • Graphic design thinking : beyond brainstorming
Varying Form of Title
  • Beyond brainstorming
Publication, Distribution, etc. (Imprint)
  • Princeton Architectural Press ; Maryland Institute College of Art, New York : Baltimore : 2011
  • 2011
  • Språk: Engelska.
Dewey Decimal Classification Number
SAB Classification Code
Edition Statement
  • 1st ed.
Physical Description
  • 184 s. ; ill. ; 20 cm
General Note
  • Includes index.
Formatted Contents Note
  • Introduction -- The design process -- How to define problems -- Brainstorming -- Mind mapping -- Interviewing -- Focus groups -- Visual research -- Brand matrix -- Brand books -- Site research -- Refining the creative brief -- How to get ideas -- Visual brain dumping -- Forced connections -- Action verbs -- Everything from everywhere -- Rhetorical figures -- Icon, index, symbol -- Sandboxing -- Co-design -- Visual diary -- Lost in translation -- Concept presentations -- How to create form -- Sprinting -- Alternative grids -- Kit of parts -- Brand languages -- Mock-ups -- Physical thinking -- Take the matter outside -- Unconventional tools -- Regurgitation -- Reconstruction -- How designers think -- How do you get in the mood? -- How do you create form? -- How do you edit?
Subject - Topical Term
ISBN
  • 978-1-56898-979-2 (alk. paper)
Waiting
  • 0 (0)
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*300  $a184 s. ;$bill. ;$c20 cm
*500  $aIncludes index.
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*650 7$aGrafisk formgivning$2sao
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*650 0$aCreative thinking.
*650 0$aGraphic design (Typography)
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*852  $5Ko$bKo$hGRAFISK DESIGN - Ae
*950  $aGrafisk design$uGrafisk formgivning
*950  $aGrafiska profiler$wh$uGrafisk formgivning
^
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"A 'must have' in the design arsenal."--Cat Normoyle, Professor of Graphic Design, East Carolina University

"Provides enough thinking techniques to break out of even the worst creative rut."-- Creative Woman's Circle

Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book. Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type , makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.

Presents a wide range of methods applicable to any brainstorming scenario.
* Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
* From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods
* Learn to approach problems through focus groups, interviewing, brand mapping, and co-design

Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.

Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.

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