Konstfacks bibliotek

*00000773nam a22002773  45
*0013588
*007|||||||||||||||||||||||
*008110824s1997    sw ||||e||||||00| ||und d
*020  $a0-7148-3448-3
*020  $a0-7148-3448-3
*035  $a(Ko)3859
*084  $aIfq
*084  $aOeaeb
*084  $aQbl
*1001 $aMollerup, Per
*24510$aMarks of excellence :$bthe function and variety of trademarks  /$cPer Mollerup
*260  $aLondon  :$bPhaidon,$c1997
*300  $a240 s.  :$bill.
*653  $aVarumärken
*653  $aGrafisk formgivning
*653  $aMarknadsföring
*730  $aMarks of excellence, the history and taxonomy of trademarks
*8520 $cGRAFISK DESIGN - Ifq
*950  $aGrafisk design
*950  $aGraphic design
^

This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.