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Creative strategies : idea management for marketing, advertising, media and design
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  • Qbm
Main Entry - Personal Name
Title Statement
  • Creative strategies : idea management for marketing, advertising, media and design
Uniform Title
  • Clou. . English
Publication, Distribution, etc. (Imprint)
  • Thames & Hudson , London ; New York ; 2010 : 2010
  • 2010
  • Språk: Engelska.
SAB Classification Code
Physical Description
  • 311 p. : col. ill. : 27 cm.
Bibliography, etc. Note
  • Includes bibliographical references (p. 309-311) and index.
Original Version Note
  • Mainz : Schmidt, 2009. under title Originally published in German Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. 9783874397889
Subject - Topical Term
ISBN
  • 978-0-500-51540-2 (hbk.)
  • 978-0-500-51540-2
  • 0-500-51540-9 (hbk.)
  • 0-500-51540-9
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*008110824s2010    xxka   |      000 0 eng||
*020  $a978-0-500-51540-2 (hbk.)
*020  $a978-0-500-51540-2
*020  $a0-500-51540-9 (hbk.)
*020  $a0-500-51540-9
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*0410 $aeng$hger
*084  $aQbm
*084  $aBs
*1001 $aPricken, Mario
*2401 $aClou. .$lEnglish
*24510$aCreative strategies :$bidea management for marketing, advertising, media and design  /$cMario Pricken
*260  $aLondon ;$aNew York ;$a2010 :$bThames & Hudson ,$c2010
*300  $a311 p.  :$bcol. ill.  :$c27 cm.
*504  $aIncludes bibliographical references (p. 309-311) and index.
*534  $cMainz : Schmidt, 2009.$nunder title$pOriginally published in German$tClou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design.$z9783874397889
*650 4$aKreativitet i arbetslivet
*650 4$aReklam
*650 4$aFallstudier
*650 4$aCreativity in advertising.
*650 4$aAdvertising campaigns.
*650 4$aCreative ability in business
*697  $cReklam och PR (public relations)
*697  $cMasskommunikation: allmänt
*8520 $hQbm$lPRI
*950  $aKreativitet i företag
*950  $aKreativitet i arbetslivet
*950  $aKreativitet i organisationer
*950  $aKreativitetsfrämjande åtgärder i företag
^
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Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again.



This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination.



Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it's only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish.

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