Location
Main Entry - Personal Name
Title Statement Creative, inc. : the ultimate guide to running a successful freelance business
Publication, Distribution, etc. (Imprint) Chronicle Books , San Francisco ; 2010 : 2010.
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ISBN 9780811871617 9780811871617
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*260 $aSan Francisco ;$a2010 :$bChronicle Books ,$c2010.
*300 $a183 s. :$cill.
*650 4$aKonstnärligt skapande
*650 4$aekonomiska aspekter
*650 4$aEnskild företagsamhet
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*650 4$aArt
*650 4$aVocational guidance.
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*8520 $hQb
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As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.
Introduction p. 8 Introduction to Creative Freelancing p. 10 What is Creative Freelancing? Nine Qualities of a Successful Freelancer Preparing for Freelancing Freelance Earnings Moonlighting Freelancing Fresh Out of School Setting Up Shop p. 28 Picking a Freelance Name Specializing vs. Generalizing Where to Work? Financing Your First Year Studio Tools and Equipment Also, Web & Interactive Design Finding Vendors Making It Official Creating a Business Plan Getting the Word Out p. 50 Establishing Your Brand Welcome Exposure The Portfolio Your Web Site Business Stationery Publicity Blogging Advertising Getting a Leg Up on the Competition Networking and Referrals Virtual Networking Mailings Ongoing Marketing Plans Working with Clients p. 74 Client 101 Getting the Job Weeding Out Bad Clients Approaching the Project Maintaining Communication Unhappy Clients and Canceled Jobs Boomerang Buyers Licensing Your Work Getting Paid p. 96 Putting a Price on Your Talent Hourly Fee Formula Calculating by the Project Estimates Terms Fee Negotiation Contracts When and How to Increase Fees Billing and Bookkeeping Taxes Agents p. 118 Is an Agent Right for You? The Benefits of Having an Agent Finding an Agent Working with an Agent Ending an Agent Relationship Balancing Your Business and Personal Lives p. 136 Goal Setting Working Smart Dealing with Creative Blocks Me Time Next Steps p. 152 Your First Year Should You Call it Quits? Should You Choose Growth? Partnering Collaborating and Outsourcing Hiring Staff Offering Internships Long-Term Success Strategies The Future Awaits Resources p. 176 Index p. 180 Acknowledgments p. 182