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Storytelling : bewitching the modern mind

Location	Qb
Main Entry - Personal Name	Salmon, Christian,
Title Statement	Storytelling : bewitching the modern mind
Uniform Title	Storytelling. . English
Publication, Distribution, etc. (Imprint)	Verso Books , London ; New York ; 2010 : 2010.
	2010
	Språk: Engelska.
SAB Classification Code	Qblb Qbm Oaa Oc:oa
Edition Statement	English ed.
Physical Description	xi, 173 p. : 23 cm.
General Note	Originally published as Storytelling : la machine à fabriquer des histoires et à formater les esprits in 2007.
Bibliography, etc. Note	Includes bibliographical references.
Subject - Topical Term	Storytelling Economic aspects. Storytelling Political aspects. Communication in marketing. Communication in politics. Social psychology. Propaganda. Reklam Kommunikation i politiken Socialpsykologi Berättande sociala aspekter Övertalning Persuasion (Psychology) Persuasion (Rhetoric) Advertising Social psychology Communication in politics
ISBN	978-1-84467-391-9 978-1-84467-391-9 1-84467-391-X 1-84467-391-X
Waiting	0 (0)

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Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived.

This is the subject of Christian Salmon's Storytelling , which looks at how the creative imagination has been hijacked in the twenty-first century. Salmon anatomizes the timeless human desire for narrative form and how it is abused in the marketing mechanisms behind politicians and products: luxury brands trade on their embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on computer games conceived in Hollywood, and spin doctors construct political lives as if they were a folk epic.

Salmon unveils the workings of a "storytelling machine" more effective and insidious as a means of oppression than anything dreamed up by Orwell. The "reality-based community"--to use a phrase coined by an aide to George W. Bush--is now regularly outmaneuvered by public relations gurus and political advisers, as they construct story arcs for a population that has come to expect them.