Mikromarc websearch : Art direction explained, at last!

Location	GRAFISK DESIGN - Ifq
Main Entry - Personal Name	Heller, Steven
Title Statement	Art direction explained, at last!
Publication, Distribution, etc. (Imprint)	Laurence King , London ; 2009 : 2009
	2009
	Språk: Engelska.
SAB Classification Code	Ifq Qbm
Physical Description	256 p. : col. ill. : 26 cm.
General Note	Includes index.
Subject - Topical Term	Grafisk formgivning Reklam Art direction. Commercial art Management. Advertising Graphic design (Typography)
ISBN	978-1-85669-624-1 (pbk.) 978-1-85669-624-1 1-85669-624-3 (pbk.) 1-85669-624-3
Waiting	0 (0)

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*020  $a978-1-85669-624-1 (pbk.)
*020  $a978-1-85669-624-1
*020  $a1-85669-624-3 (pbk.)
*020  $a1-85669-624-3
*035  $a(Ko)32154
*084  $aIfq
*084  $aQbm
*1001 $aHeller, Steven
*24510$aArt direction explained, at last!  /$cSteven Heller & Véronique Vienne ; [design: Rick Landers]
*260  $aLondon ;$a2009 :$bLaurence King ,$c2009
*300  $a256 p.  :$bcol. ill.  :$c26 cm.
*500  $aIncludes index.
*650 4$aGrafisk formgivning
*650 4$aReklam
*650 4$aArt direction.
*650 4$aCommercial art
*650 4$aManagement.
*650 4$aAdvertising
*650 4$aGraphic design (Typography)
*697  $cBruksgrafik
*697  $cReklam och PR (public relations)
*7001 $aVienne, Véronique$4aut
*7001 $aLanders, Rick$4oth
*8520 $hGRAFISK DESIGN -  Ifq
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This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong.

Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches.

Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.