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Titel och upphov No logo : no space, no choice, no jobs
Utgivning, distribution etc. Flamingo , London ; 2000 : cop. 2000 ((2001 [printing]) )
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning xxi, 490 s. : ill. : 20 cm
Term
Uniform titel No space, no choice, no jobs, no logo
ISBN 0-00-653040-0 (pbk) 0-00-653040-0 : 978-0-00-653040-4
Antal i kö:
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*008110824s2001 xxk | 001 0 eng c
*020 $a0-00-653040-0 (pbk)
*020 $a0-00-653040-0 :$c£8.99 : Formerly CIP
*020 $a978-0-00-653040-4
*035 $a(Ko)31458
*084 $aQblb
*084 $aQbm
*1001 $aKlein, Naomi
*24510$aNo logo :$bno space, no choice, no jobs /$cNaomi Klein
*260 $aLondon ;$a2000 :$bFlamingo ,$ccop. 2000$g((2001 [printing]) )
*300 $axxi, 490 s. :$bill. :$c20 cm
*650 4$aRadicalism
*650 4$aSocial change
*650 4$aConflict of generations
*650 4$aMarknadsföring
*697 $cMarknadsföring
*697 $cMarknadsföring
*697 $cReklam och PR (public relations)
*7300 $aNo space, no choice, no jobs, no logo
*8520 $hQbm
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If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo, Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.