Location
Main Entry - Personal Name
Title Statement Perfect pitch : the art of selling ideas and winning new business
Publication, Distribution, etc. (Imprint) John Wiley & Sons John Wiley [distributor] , Hoboken, N.J. ; Chichester ; 2007 : c2007
SAB Classification Code
Physical Description xxv, 262 p. : ill. : 24 cm.
General Note
Bibliography, etc. Note Includes bibliographical references (p. 249-252) and index.
Subject - Topical Term
Added Entry - Uniform Title
Electronic Location and Access http://www.loc.gov/catdir/toc/fy0705/2006299877.html http://www.loc.gov/catdir/enhancements/fy0741/2006299877-b.html http://www.loc.gov/catdir/enhancements/fy0741/2006299877-d.html
ISBN 0-471-78976-3 0-471-78976-3 978-0-471-78976-5 978-0-471-78976-5
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*504 $aIncludes bibliographical references (p. 249-252) and index.
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A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Introduction: An Audience with Steve Jobs p. ix Presentation Crimes p. 1 Imperfect Pitch p. 21 Bill Clinton, Johnnie Cochran, and a London Hooker p. 39 Making Connections p. 69 Trevor's Sledgehammer p. 101 We Will Fight Them in the Boardroom p. 115 Benign Dictatorship p. 141 The Pitch and Beyond p. 181 The Perfect Pitch p. 205 Acknowledgments p. 245 Bibliography p. 249 Index p. 253 About the Author p. 261