Konstfacks bibliotek

*00001790nam a22003974a 4500
*00126433
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*008110824s2008    nyu    | b    001 0 eng||
*020  $a0385523882(hc)
*020  $a0385523882
*020  $a9780385523882(hc)
*020  $a9780385523882
*035  $a(Ko)30493
*084  $aQblb
*084  $aQblbmd
*1001 $aLindström, Martin,$d1970-
*24510$aBuyology :$btruth and lies about why we buy  /$cMartin Lindstrom.
*2461 $aBuyology
*250  $a1st ed.
*260  $aNew York  :$bDoubleday ,$ccop. 2008
*300  $axi, 240 p.  :$c22 cm.
*504  $aIncludes bibliographical references (p. 217-229) and index.
*505  $tA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion : brand new day.
*650 4$aConsumer behavior.
*650 4$aShopping
*650 4$aPsychological aspects.
*650 4$aMarketing$0(DLC)sh 85081333
*650 4$aPsychological aspects.
*650 4$aNeuromarketing.
*650 4$aMarknadsföring
*650 4$aKonsumentpsykologi
*8520 $hQb
^

Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly everything companies think they know about why we buy is completely wrong. In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two-thousand people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates our interest in a product and compels us to buy. In the bestselling tradition of The Tipping Point, BUYOLOGY is packed with entertaining stories about how we react to such well-known products and companies as Marlboro, Calvin Klein, Ford, American Idol, and Tiffany. A fascinating tour into the mind of today's consumer, Lindstrom's revelations about what drives the choices we make will captivate anyone who's been seduced--or turned off--by marketers relentless efforts to win our loyalty, our money, and our minds.

• Forewordp. vii
• Introductionp. 1
• A Rush of Blood to the Head: The Largest Neuromarketing Study Ever Conductedp. 7
• This Must be the Place: Product Placement, American Idol, and Ford's Multimillion-Dollar Mistakep. 37
• I'll have what she's Having: Mirror Neurons at Workp. 53
• I Can't see Clearly Now: Subliminal Messaging, Alive and Wellp. 68
• Do You Believe in Magic?: Ritual, Superstition, and Why We Buyp. 88
• I Say a Little Prayer: Faith, Religion, and Brandsp. 107
• Why Did I Choose You?: The Power of Somatic Markersp. 128
• A Sense of Wonder: Selling to Our Sensesp. 141
• And the Answer is ...: Neuromarketing and Predicting the Futurep. 166
• Let's Spend the Night Together: Sex in Advertisingp. 177
• Conclusion: Brand New Dayp. 194
• Appendixp. 207
• Acknowledgmentsp. 211
• Notesp. 217
• Bibliographyp. 225
• Indexp. 231