Konstfacks bibliotek : The 22 immutable laws of branding : how to build a product or service into a world-class brand

Hylla	Qbm
Personnamn	Ries, Al
Titel och upphov	The 22 immutable laws of branding : how to build a product or service into a world-class brand
Utgivning, distribution etc.	HarperCollins, New York, N.Y. : cop. 2002
Utgivningsår	2002
	Språk: Engelska.
DDC klassifikationskod (Dewey Decimal Classification)	658.827
SAB klassifikationskod	Qbm
Upplaga	(This edition combines The 22 immutable laws of branding and The 11 immutable laws of internet branding with added illustrations and text)
Fysisk beskrivning	255 s.
Anmärkning: Innehåll	The law of expansion -- The law of contraction -- The law of publicity -- The law of advertising -- The law of the word -- The law of credentials -- The law of quality -- The law of the category -- The law of the name -- The law of the name -- The law of extensions -- The law of fellowship -- The law of the generic -- The law of the company -- The law of subbrands -- The law of siblings -- The law of shape -- The law of color -- The law of borders -- The law of consistency -- The law of change -- The law of mortality -- The law of singularity -- The law of either/or -- The law of interactivity -- The law of the common name -- The law of the proper name -- The law of singularity -- Teh law of internet advertising -- The law of globalism -- The law of time -- The law of vanity -- The law of divergence -- The law of transformation
Term	Marketing Advertising as Topic Internet Product management Brand name products Trademarks Advertising Varumärken
Okontrollerad titel	The twenty-two immutable laws of branding The 11 immutable laws of internet branding The eleven immutable laws of internet branding
ISBN	0-06-000773-7 (pbk.)
Antal i kö:	0 (0)

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.