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Titel och upphov Lovemarks : the future beyond brands
Utgivning, distribution etc. Powerhouse , New York : 2005
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Antal i kö:
*00000675nam a22002537 4500
*00125662
*00520151215135946.5
*007|||||||||||||||||||||||
*008110824s2005 xxu | 00| u eng c
*020 $a157687270X
*020 $a9781576872703
*035 $a(Ko)29628
*084 $aQbm
*1001 $aRoberts, Kevin
*24510$aLovemarks :$bthe future beyond brands /$cKevin Roberts ; foreword by A.G. Lafley
*250 $a2. ed.
*260 $aNew York :$bPowerhouse ,$c2005
*300 $a245 s. :$bill.
*650 4$aVarumärken
*8520 $hQbm$lROB
*955 $uVarumärken$wg$6650
^
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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks." -Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Foreword p. 9 Start Me Up p. 11 Time Changes Everything p. 23 Emotional Rescue p. 37 All You Need is Love p. 49 Gimme Some Respect p. 59 Love is in the Air p. 65 Beautiful Obsession p. 73 All I Have to do is Dream p. 81 The Human Touch p. 103 Close to You p. 127 Across the Border p. 145 Diamonds in the Mine p. 153 I Can See Clearly Now p. 175 I'll Follow the Sun p. 191 Rolling Thunder p. 207 What the World Needs Now p. 223 Index / Further Reading p. 238