Konstfacks bibliotek

*00000675nam a22002537  4500
*00125662
*00520151215135946.5
*007|||||||||||||||||||||||
*008110824s2005    xxu    |      00| u eng c
*020  $a157687270X
*020  $a9781576872703
*035  $a(Ko)29628
*084  $aQbm
*1001 $aRoberts, Kevin
*24510$aLovemarks :$bthe future beyond brands  /$cKevin Roberts ; foreword by A.G. Lafley
*250  $a2. ed.
*260  $aNew York  :$bPowerhouse ,$c2005
*300  $a245 s.  :$bill.
*650 4$aVarumärken
*8520 $hQbm$lROB
*955  $uVarumärken$wg$6650
^

Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.

• Forewordp. 9
• Start Me Upp. 11
• Time Changes Everythingp. 23
• Emotional Rescuep. 37
• All You Need is Lovep. 49
• Gimme Some Respectp. 59
• Love is in the Airp. 65
• Beautiful Obsessionp. 73
• All I Have to do is Dreamp. 81
• The Human Touchp. 103
• Close to Youp. 127
• Across the Borderp. 145
• Diamonds in the Minep. 153
• I Can See Clearly Nowp. 175
• I'll Follow the Sunp. 191
• Rolling Thunderp. 207
• What the World Needs Nowp. 223
• Index / Further Readingp. 238