Konstfacks bibliotek

*00000675nam a22002537  4500
*00125662
*00520151215135946.5
*007|||||||||||||||||||||||
*008110824s2005    xxu    |      00| u eng c
*020  $a157687270X
*020  $a9781576872703
*035  $a(Ko)29628
*084  $aQbm
*1001 $aRoberts, Kevin
*24510$aLovemarks :$bthe future beyond brands  /$cKevin Roberts ; foreword by A.G. Lafley
*250  $a2. ed.
*260  $aNew York  :$bPowerhouse ,$c2005
*300  $a245 s.  :$bill.
*650 4$aVarumärken
*8520 $hQbm$lROB
*955  $uVarumärken$wg$6650
^

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks."
-Tom Peters

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

• Forewordp. 9
• Start Me Upp. 11
• Time Changes Everythingp. 23
• Emotional Rescuep. 37
• All You Need is Lovep. 49
• Gimme Some Respectp. 59
• Love is in the Airp. 65
• Beautiful Obsessionp. 73
• All I Have to do is Dreamp. 81
• The Human Touchp. 103
• Close to Youp. 127
• Across the Borderp. 145
• Diamonds in the Minep. 153
• I Can See Clearly Nowp. 175
• I'll Follow the Sunp. 191
• Rolling Thunderp. 207
• What the World Needs Nowp. 223
• Index / Further Readingp. 238